Dundrum Town Centre is dialling up the sparkle this festive season as Giftmas Day returns on Thursday, 6th November 2025, for a one-day celebration of shopping, giving and festive cheer. With stores open until 10pm, there’s never been a better time to shop, dine, and celebrate.
This year, Ireland’s largest shopping destination will transform into a winter wonderland of rewards, featuring exclusive discounts throughout the centre and the launch of Ireland’s first Live Advent Calendar activation.
Taking centre stage on Giftmas Day, Dundrum Town Centre’s life-size Advent Calendar will invite visitors to pick a key and unlock one of 24 giant doors, revealing prizes from some of the centre’s most loved retailers. Lucky winners could unwrap treasures such as a Harvey Nichols Beauty Advent Calendar, indulgent gifts from Brown Thomas including a €100 POCO Beauty set, a GHD Glide and Fenty Hair Care Set, Designer sunglasses from Specsavers and Signature Collection chocolates from Butlers Chocolate Café.
Those feeling generous can also “Gift it Forward”, choosing to donate their prize to Children in Hospital Ireland. In return, they’ll be entered into a draw to win a €1,000 Dundrum Town Centre Gift Card.
Across the centre, Giftmas Day shoppers can enjoy exclusive discounts of up to 20% and limited-edition treats from their favourite stores and restaurants. Some offers are detailed below with more to be announced closer to Giftmas Day:
- Fashion & Lifestyle favourites: 20% off at Brown Thomas, Harvey Nichols, Best Menswear, Mint Velvet, Pandora, Snow & Rock, The North Face, and many more.
- Beauty & wellness: Complimentary gifts with purchases from L’Occitane, Molton Brown, and Brown Thomas, plus 15% off beauty at Harvey Nichols.
- Dining delights: Enjoy a free Aperol Spritz with every €30 spent at Jamie’s Italian, 20% off at The Port House and Smash It, 20% off Mad Egg’s Love Me My Way Tenders, 10% off at Siam Thai and Buy One Get One Free milkshakes at Gino’s Gelato.
- Experiences: Movies@Dundrum is offering €5 tickets all day, while FFS Gym is giving 25% off membership plus a free induction for new members on the day.
The Giving Tree returns this year, continuing Dundrum Town Centre’s proud partnership with Children in Hospital Ireland. Visitors can pick up a tag, purchase a suggested gift, and place it under the tree, or donate via the tap to donate station. Last year’s initiative collected over 1,500 gifts for children spending Christmas in hospital.
Samantha Mumba, Dundrum Town Centre’s Giftmas Day Ambassador, said:
“Giftmas Day is such a joyful celebration. Between the incredible discounts, the Live Advent Calendar, and the chance to give back through the Giving Tree, there’s something magical for everyone. I can’t wait to see shoppers unlocking those doors and spreading some festive cheer!”
Don Nugent, Dundrum Town Centre Director, added:
“Giftmas Day is one of our most anticipated moments of the year, and 2025 will be our most magical yet. From exclusive offers and luxury prizes to meaningful giving, it perfectly captures what Christmas is all about. We are delighted to introduce Ireland’s first Live Advent Calendar as part of this year’s event”
Giftmas Day promises to be a celebration of everything we love about Christmas – joy, generosity, and a little bit of magic. Thursday, 6th November 2025, will see the centre bursting with festive cheer, exclusive offers, and enchanting surprises at every turn. With the Live Advent Calendar, the Giving Tree, and the spirit of giving in full swing, it’s a day made for making memories, finding treasures, and feeling that unmistakable Christmas sparkle.
For the latest updates, visit www.dundrum.ie or follow @dundrumtc on Instagram and Facebook.
CREDIT: Samantha Mumba, styled by Brown Thomas Dundrum, launches Giftmas Day at Dundrum Town Centre.
ENDS
For further information, imagery, or interview requests contact: dundrum@harrispr.ie.
Notes to Editors:
About Dundrum Town Centre
As Ireland’s largest shopping destination, Dundrum Town Centre prides itself on offering an engaging and exciting range of retail, leisure and food and drink options. Dundrum Town Centre is home to 170 brands, almost 140,000 m² square metres of floor space and over 3,400 car parking spaces and offers an extensive range of entertainment including Lane 7, Movies@Dundrum, the dlr Mill Theatre, Rainforest Adventure Golf and Funky Monkeys.
Some Giftmas Day in-store discounts, more to be revealed:
|
DUNDRUM TOWN CENTRE BRANDS |
GIFTMAS DAY DISCOUNTS |
|
Best Menswear |
20% Off |
|
Brown Thomas |
Up to 20% Off. Exclusions Apply |
|
Crystals & Co |
20% Off |
|
Dubray |
20% Off |
|
Dune |
Gift with any purchase of €150 or more |
|
Ecco |
20% Off |
|
FFS |
FREE new member Induction + 25% off November & December Membership – Valid for sign-ups on Giftmas Day only |
|
Gino’s Gelato |
Buy 1 Milkshake, get 1 free |
|
Gym + Coffee |
20% Off – Exclusions apply |
|
Harvey Nichols |
20% Off Fashion, 15% off Beauty |
|
Healthy Trends |
20% Off |
|
Hugo Boss |
10% Off |
|
Intersport Elvery’s |
20% Off |
|
Jamie’s Italian |
Free Aperol Spritz with every €30 spent per person |
|
JD Sports |
20% Cashback on purchases for JD App users. T&Cs Apply |
|
L’Occitane |
Gift with any purchase of €185 or more |
|
Louis Copeland |
20% Off |
|
Mad Egg |
20% Off Love Me My Way Tender + 2 Dips |
|
Mint Velvet |
20% Off |
|
Molton Brown |
20% Off with a €70 spend |
|
Movies @ Dundrum |
€5 tickets all day, up to 6pm |
|
New Dimensions Active |
20% Off |
|
Offbeat Donuts |
20% Off |
|
Pandora |
20% Off |
|
Sarah-Louise Interiors |
20% Off – Excludes Bespoke Items |
|
Schuh |
20% Off |
|
Selected |
20% Off |
|
Siam Thai |
10% Off |
|
Sinead Keary |
20% Off – Excluding Sale |
|
Skechers |
20% Off |
|
Smash It |
20% Off |
|
Snow & Rock |
20% Off |
|
Specsavers |
20% Off – Excludes 2.4.1 offer |
|
The North Face |
20% Off |
|
The Port House |
20% Off |
|
Timberland |
20% Off |
|
Zambrero |
20% Off |
|
Zizzi |
20% Off |
Gift it Forward Draw Terms & Conditions:
Competition Date: 6th November 2025 (one day only)
During this year’s one day only Giftmas Day event at Dundrum Town Centre, visitors are invited to participate in the Live Advent Calendar Activation. Members of the public choose a key which unlocks a corresponding door that when opened, reveals a prize. They are then faced with a choice; to take their prize home or in the festive spirit, donate the prize to our charity partner. People who choose to donate their prize fill out a short form with their contact information (name, email and phone number) and will subsequently be entered into a draw to win a €1,000 Dundrum Town Centre Gift Card.
The €1,000 Dundrum Town Centre Gift Card winner will be chosen at random and contacted by email or phone on Friday 7th November 2025. The winner has 14 working days to respond to Dundrum Town Centre’s outreach with a delivery address before a different winner will be chosen. All competition hopefuls must be 18+ years old and provide a valid form of ID within the 14-day timeframe if requested. The Gift Card will be available for collection at the Information Desk