Dublin, 29th October – Following a multi-way tender process Harris PR has been appointed as the public relations agency for St. Patrick’s Festival, Ireland’s largest national celebration and one of the most globally recognised cultural events.
Taking place from March 14th – 17th 2026, next year’s festival will mark a significant milestone for St. Patrick’s Festival in Dublin, bringing communities together across the capital and beyond through a rich mix of pageantry, performance, art, music, and culture throughout Dublin City.
Following a highly-sought after tender process with multiple agencies pitching, Harris PR will lead on strategic communications, media relations, and content amplification for the landmark festival, working closely with the St. Patrick’s Festival team to celebrate cultural creativity and vibrant community spirit, while looking ahead to the festival’s exciting future.
Sonia Harris Pope, Managing Director of Harris PR, said:
“We are incredibly proud to partner with Saint Patrick’s Festival on such an iconic moment in Ireland’s cultural calendar. The festival represents the very best of who we are; vibrant, creative, and connected, and we’re so excited to help bring that story to life for audiences at home and around the world as Ireland’s longest running festival.”
Richard Tierney, CEO of St. Patrick’s Festival, added:
“We are delighted to announce the appointment of Harris PR as the new public relations agency for St. Patrick’s Festival. Harris PR’s extensive experience and understanding of both the Irish and International media landscape make them an excellent partner. We’re looking forward to collaborating with their team to further enhance the profile of St. Patrick’s Festival and to share the spirit, energy, and stories of our national celebration with audiences at home and around the world.”
Over the coming months, Harris PR will work alongside the St. Patrick’s Festival’s artistic and operations teams to deliver a dynamic communications campaign that highlights the festival’s impact on culture, tourism, and community life, ensuring that its 30th anniversary is celebrated on both a local and international stage.
Founded and headquartered in Dublin by the capital’s native Sonia Harris Pope, Harris PR is one of Ireland’s leading independent communications agencies, recognised for its creative storytelling and heavy hitting campaigns across brand, consumer, and culture sectors. The agency has delivered award-winning PR campaigns for many of Ireland’s most loved festivals and cultural experiences, including Failte Ireland’s Púca festival, Bealtaine, Vantastival, and the Dingle Film Festival to name a few.
With an abundance of creativity, experience, and a love for storytelling at the heart of the agency, Harris PR is set to make its own mark on this beloved national celebration – adding a new chapter to the legacy of an already iconic festival.
ENDS
For further information, imagery, or interview requests contact: stpatricksfestival@harrispr.ie
Notes to Editors:
About Saint Patrick’s Festival:
Saint Patrick’s Festival is Ireland’s largest annual cultural celebration, bringing together artists, performers, and communities from across the country and around the world in a vibrant showcase of Irish creativity and heritage. The 2026 festival, taking place from 14th – 17th March 2026, marks 30 years since the modern festival was established in Dublin.