Amazon.ie launches in Ireland

Amazon.ie has officially opened its virtual doors, offering customers in Ireland a wide selection of over 200 million products with low prices in Euro, and fast, convenient delivery and returns.

Customers will enjoy One-Day Delivery on millions of products, and can browse products with clear, local pricing and without additional customs charges. Irish businesses small and large including Barry’s Tea, Bewley’s, and Ella & Jo will also soon be available on a dedicated ‘Brands of Ireland’ page. ‘Brands of Ireland’ is part of a collaboration with Enterprise Ireland, and is being set up to help customers find their favourite Irish brands, and help local businesses to achieve greater scale and success.

Starting today, customers can also join Prime on Amazon.ie for just €6.99 per month, and enjoy the very best of shopping, savings and entertainment – including fast, free delivery, exclusive deals and shopping events like Prime Day, award-winning TV shows, movies and live sport including the UEFA Champions League on Prime Video, free games on Prime Gaming, and exclusive offers with partners including Odeon cinemas and Deliveroo. Those customers in Ireland who already have UK Prime memberships can easily switch, and will automatically have their UK Prime membership cancelled and refunded when they do so. All customers, including those who are switching from a UK membership, can try Amazon.ie Prime by signing up for a 30-day free trial.

“Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie,” said Alison Dunn, Ireland Country Manager at Amazon. “The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our Fulfilment Centre in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland.”

Taoiseach Micheál Martin TD commented: “This expansion by Amazon will give consumers more choice and better value, as well as help small, medium and large businesses across the country promote their own Irish and international products. By using Amazon, people know that they will get a well-trusted, great service. It’s good news for all.”

Peter Burke TD, Minister for Enterprise, Tourism and Employment, added: “I welcome today’s news of the official launch of Amazon.ie. A dedicated Irish Store will enhance customer experiences in Ireland and provide a significant platform for Irish SMEs to expand their online presence and grow their business. Amazon.ie provides even more opportunities for Irish businesses to reach global markets and help create domestic jobs. Amazon is a significant contributor to the Irish economy and today’s announcement strongly underscores Amazon’s continued commitment to Ireland.”

A number of Irish icons including Westlife’s Nicky Byrne, footballing legend Shay Given, and media personality Vogue Williams are amongst those celebrating the launch, with each making a series of Amazon.ie deliveries – including delivering signed records, books, and footballs for customers and fans alike.

Introducing Amazon Prime for Amazon.ie

There are more than 200 million paid Prime members around the world. While many Irish customers already use Prime on Amazon.co.uk, today sees the launch of a new local Prime membership on Amazon.ie. It is available for just €6.99 per month or €69.90 annually, and offers vast benefits including:

• Fast and Free Delivery: One Day Delivery on millions of eligible products.
• Exclusive Deals: Deals on popular brands, as well as deals events like Prime Day.
• Prime Video: Watch popular movies and TV shows, award-winning Amazon Originals and other exclusives such as The Lord of the Rings: The Rings of Power, The Boys, and LOL Last One Laughing Ireland, and live sports like UEFA Champions League.
• Prime Gaming: In-game content and free games to download every month, as well as a free channel subscription on Twitch.
• Amazon Photos: Unlimited full-resolution photo storage and 5GB video storage.
• Exclusive offers: Great savings with partner offers, including one year of free restaurant delivery with Deliveroo Plus Silver, and a discounted rate of two tickets for €10 at ODEON cinemas or two recliner seats for €15 at ODEON Luxe cinemas.

‘Brands of Ireland’ page makes it even easier to shop your favourite Irish brands

To help customers find their favourite Irish brands and help local businesses to thrive, Amazon.ie is launching a dedicated ‘Brands of Ireland’ page, with Irish brands available at launch already including Barry’s Tea, Bewley’s, Swifter, and Ella & Jo. ‘Brands of Ireland’ is part of a collaboration with Enterprise Ireland, and is being set up to help customers find their favourite Irish brands and help local businesses to achieve greater scale and success.

“The launch of Amazon.ie presents a significant opportunity for our business and others in Ireland,” said Helena Dingley from Ella & Jo. “It will help us reach new customers, strengthen our brand, and support our retail partners. Amazon’s infrastructure and expertise will help expand our presence in the domestic market, while also accelerating our international growth.”

“The launch of Amazon.ie is great news for Irish businesses and consumers,” said James Madden, co-founder of independent Irish fitness brand Swifter. “For Swifter, it means we are able to reach more local customers and grow in our home market, which is exciting to be part of.”

Amazon in Ireland

Amazon already has a rich history in Ireland, and employs around 6,500 people in Cork, Dublin, and Drogheda in a diverse range of roles including data engineers, operations management, and finance. Since 2004, Amazon has made direct investments in our Ireland operations of more than €22 billion, and opened six sites across the country, including a fulfilment centre (FC) in Dublin’s Baldonnell Business Park, a delivery station in Ballycoolin, data centres, and two corporate offices in Cork and Dublin. In 2023, Irish SMEs selling on Amazon recorded over €170 million in export sales, with over half of those (more than €100 million) in export sales outside the EU. Those SMEs have also gone on to create more than 2,500 Irish jobs to support their businesses on Amazon. Amazon has also supported thousands of authors in Ireland to self-publish via Kindle Direct Publishing, and awarded the Storyteller writing prize to Kildare-based Peter Gibbons in 2022. The Amazon Literary Partnership has given annual grants to non-profit literary orgs across Ireland since 2019, and last year Amazon released LOL: Last One Laughing Ireland – its first Irish Originals production, which was filmed entirely in Ireland.

Sustainable packaging for products delivered by Amazon and Fulfilment by Amazon

Since 2015, Amazon has reduced the weight of outbound packaging per shipment by more than 43% and eliminated more than 3 million tons of packaging material. To significantly decrease the use of plastics in its packaging, Amazon.ie only uses recyclable paper bags and cardboard envelopes for orders shipped from Amazon’s Fulfilment Centres, and has also replaced protective air pillows with 100% recycled and 100% recyclable paper filling. This includes items sold by Amazon and third-party selling partners that use Fulfilment by Amazon (FBA). Amazon is also increasing the number of products it sells that can be shipped in their original packaging provided by the manufacturer, with only an address label added.

Amazon.ie is available on desktop and mobile browsers, as well as the Amazon mobile shopping app. All customers will also enjoy free delivery on their first order when delivered by Amazon, whether a Prime member or not. For more information, go to amazon.ie. Sign up for a 30-day free Prime trial at Amazon.ie/prime.