From LA to D16: Irish haircare icon Andrew Fitzsimons announced as brand ambassador for Dundrum Town Centre Beauty MRKT event

Dundrum Town Centre today announces hairstylist to the stars, Andrew Fitzsimons, as brand ambassador for the Beauty MRKT coming to Dundrum Town Centre from Friday 25th to Sunday 27th April. The Beauty MRKT is a brand-new first of its kind immersive beauty experience designed to educate, inform and entertain beauty lovers with fresh ideas, looks, and products, in partnership with Diet Coke.
As an Irish hair stylist based in LA, Andrew Fitzsimons boasts a celebrity clientele that includes Madonna, Kim Kardashian, Kourtney Kardashian, Jennifer Lopez, Megan Fox, and countless others. He is also the founder of the popular haircare brand Andrew Fitzsimons Hair.
As brand ambassador for the Beauty MRKT event, Andrew will participate in an interview style chat with panel host and beauty enthusiast Triona McCarthy entitled Mane Attraction: In Conversation with Andrew Fitzsimons on Friday 25th of April at 2pm and Saturday 26th of April at 12pm. Attendees can expect to hear Andrew delve into his rise through the industry and his career to date as well as imparting his top haircare tips.
His talks will be followed by meet and greets for event attendees and one lucky winner will receive a 1-1 hair consultation with Andrew as well as a bespoke bundle of his products tailored to their haircare needs. Keep an eye on the @DundrumTC Instagram page for competition entry details.
Speaking about the event, Andrew Fitzsimons stated: “I haven’t been home in a hot minute so to come back to my roots and be the brand ambassador for the Beauty MRKT event with Dundrum Town Centre is so exciting! I’ll be connecting with beauty fans imparting tips on how to improve their haircare routine, as well as talking about my own story in the industry and giving advice to anyone who might be starting out. I’ve been in the industry 25 years now and it’s great to see a beauty event of this scale being held in Ireland to celebrate how much the industry has grown over the last few years. Hope to see some familiar and some new faces there so make sure to get your tickets via Eventbrite asap for my chats with Triona McCarthy.”
Bringing together the best in the beauty industry with fresh ideas and perspectives, the Beauty MRKT weekend will also feature:
Celebrity Ambassador meet and greets with Irish hair icon Andrew Fitzsimons
Panel talks hosted by beauty journalist and enthusiast Triona McCarthy with experts offering advice and fresh ideas from the most respected names in the beauty business including founder of Skingredients, Jennifer Rock, Kim O’ Sullivan, founder of Brow Aid and Áine Kennedy, founder of The Smooth Company.
An exclusive live show of Suzy Dunne, founder of Hildun beauty and James Patrice’s brand new podcast ‘A Beautiful Breakdown’. The show’s attendees will also receive a complimentary Hildun gift bag worth €80.
Live demonstrations to help keep your beauty routine up to date
Hands on masterclasses
Market style stalls featuring the latest beauty brands and fresh products
Irish and female founded beauty brands making waves
Dedicated male grooming demonstrations & talks
Focus on beauty for all age groups
Wellness themed events
The Beauty MRKT schedule includes some exciting panel talks with some of the leading beauty and wellness experts in Ireland hosted by beauty journalist and fanatic Triona McCarthy. All workshops, panel discussions and masterclasses will take place on the Upper Level of the Beauty MRKT space, Pembroke Square.
Friday 25th April:
12PM: Sculpted by Aimee, ‘Sculpted Glow Masterclass’
2PM: Mane Attraction, In Conversation with Andrew Fitzsimons hosted by Triona McCarthy
4PM: Healthy Skin Habits, In conversation with Ellen Kavanagh, Your Skin Stuff ambassador Ava Blackmore and hosted by Triona McCarthy
Saturday 26th April:
12PM: Mane Attraction, In Conversation with Andrew Fitzsimons hosted by Triona McCarthy
2PM: Founders Forum Panel Discussion with Kim O’Sullivan, Jennifer Rock and Áine Kennedy, hosted by Triona McCarthy
3.30PM: A Beautiful Breakdown Live with Suzy Dunne and James Patrice
Sunday 27th April:
10AM: Pilates Class, Empowered by Lululemon & Smooch
12PM: Inclusive Wellbeing Panel Discussion hosted by Triona McCarthy with Jennie Haire from Gigi Supplements & Anita Murray from Edvard & Pink
1.30PM: Facial Fuel, Men’s Skincare Masterclass with Kiehl’s
3.00PM: Fragrance Masterclass with Molton Brown
4.30PM: Welcome to Meet Your Microbiome with Lush
Don Nugent, Senior General Manager at Dundrum Town Centre comments: “We are delighted to announce Andrew Fitzsimons as Dundrum Town Centre’s brand ambassador for the Beauty MRKT. He is such a good role model for people within the beauty industry and is a great representation of how much the industry here in Ireland has grown. We can’t wait to welcome event attendees and see them explore the beauty stalls, check out new products, and listen to some of the leading experts in the industry. It’s going to be a beauty packed weekend with something for everyone.”
Triona McCarthy, beauty journalist and Beauty MRKT panel host said: “I’m absolutely buzzing to be a part of Dundrum Town Centre’s Beauty MRKT weekend! As panel host, I’ll be sitting down with some of the biggest names in beauty to get the low-down on the latest trends and hottest tips from the best in the biz. Come along to meet Andrew Fitzsimons, experience live demos and masterclasses, and immerse yourself in the gorgeous market stall vibes of the Beauty MRKT filled with your favourite beauty brands. What more could you want?! I hope to see you there!”
All ticketed events at the Beauty MRKT are on sale now on a first come first served basis via Eventbrite and are priced from €10. Click the link here to purchase tickets and for more information.
Follow Dundrum Town Centre on social media for updates and further announcements: Instagram, Facebook, X, and TikTok. Don’t miss your chance to get a fresh perspective on all things beauty.