- Ford invites customers to take a free test drive, donating €30 to Irish Guide Dogs for the Blind for every drive.
- The Ford ‘Drive 4 Ur Community’ campaign runs nationwide across five weekends in September and October at six participating Ford dealerships.
- Rozzanna Purcell joins as Ford Brand Ambassador for ‘Drive 4 Ur Community’
Ford Ireland has today announced the launch of ‘Drive 4 Ur Community’ in partnership with Irish Guide Dogs for the Blind. The nationwide initiative kicks off on September 6th and will run across five weekends this autumn.
Over five weekends in September and October 2025, Ford will donate €30 to Irish Guide Dogs for the Blind for every test drive taken at participating Ford dealership events nationwide. The full event schedule includes:
· Cork City Ford, Marina Market, Cork, 6th September
· Sheils Motor Group, Sheils Motorpark, Galway, 13th September
· Bright Ford, Blanchardstown Centre, Dublin, 19th September
· Spirit Ford, Templeogue United F.C., Dublin, 20th September
· Finlay Motors, Whitewater Shopping Centre, Kildare, 27th September
· Lyons of Limerick Ford, Ballysimon Road, Limerick, 4th October
Tim O’Mahony, Chief Executive, Irish Guide Dogs for the Blind, said: “We’re delighted to partner with Ford on this initiative, which directly supports our mission to help people who are vision impaired and families of children with autism. Community support is what makes our work possible, and this campaign will help us continue providing life-changing services free of charge. Thanks to Ford, even more people will experience the independence, safety, and companionship our dogs bring every day.”
John Manning, Market Lead, Ford Ireland added: “Ford is proud to stand alongside Irish Guide Dogs for the Blind with our ‘Drive 4 Ur Community’ events. Every test drive taken means vital funds raised, so our customers can play an active part in supporting this incredible charity. It’s also a chance to discover our full range of vehicles, including the New Puma Gen-E, All-Electric Explorer and New Capri, while making a real difference in communities across Ireland.”
Ford Brand Ambassador Rozanna Purcell commented: “I’ve always admired the incredible work Irish Guide Dogs for the Blind do to help people gain more independence and confidence in their daily lives. As an animal lover, it’s amazing to help shine a light on these incredible dogs and the committed volunteers who make such a difference to people all around the country. I’m really proud to get behind this initiative and highlight the impact Irish Guide Dogs for the Blind have had in communities across Ireland for decades.”
Customers are encouraged to book their test drives early. To discover more information visit www.ford.ie/shop/next-steps/ford-promotions/drive-4-ur-community.
To donate to the Irish Guide Dogs for the Blind, visit https://www.guidedogs.ie/ways-to-help/donate
ENDS
For media inquiries contact Ford@harrispr.ie
About Ford Motor Company
Ford, a global American brand woven into the fabric of Europe for more than 100 years, is committed to freedom of movement that goes hand-in-hand with looking after the planet and each other. The company’s Ford+ plan, with Model e, Ford Pro and the Ford Blue business units is accelerating its European transformation to an all-electric and carbon neutral future by 2035. The company is driving forward with bold, new EVs, each one designed with European drivers in mind and innovating with services to help people connect, communities grow, and businesses thrive. Selling and servicing Ford vehicles in 50 individual European markets, operations also include the Ford Motor Credit Company, Ford Customer Service Division and 14 manufacturing facilities (eight wholly owned and six unconsolidated joint venture facilities) with four centres based in Cologne, Germany; Valencia, Spain and at our joint venture in Craiova, Romania and Kocaeli, Türkiye. Ford employs approximately 34,000 people at its wholly owned facilities and consolidated joint ventures and approximately 57,000 people including unconsolidated businesses across Europe. More information about the company, its products and Ford Credit is available at corporate.ford.com.
About Irish Guide Dogs for the Blind:
For nearly 50 years, Irish Guide Dogs for the Blind has helped communities across Ireland by providing highly trained service dogs, giving people with visual impairments, children with autism, and students greater independence and mobility. All services are offered free of charge with 85% of funding coming from the generosity of the general public, corporate support and legacies.
Services include:
· The Guide Dog Programme for people who are blind or vision impaired
· The Assistance Dog Programme for families of children with autism
· Community Dog Programme
· Orientation and Mobility Training (Long Cane)
· Independent Living Skills Training
· The Child Mobility Programme
· Employment Project
· Access Support
More information can be found at https://www.guidedogs.ie/about/about-us