OUR
STORY

Harris PR was founded in July 2009 by Sonia Harris. As well as nearly a decade working in consumer PR and event management, Sonia spent several years working as a journalist with the Sunday Independent, Ireland’s biggest selling newspaper.

Sonia’s vision was to create a forward planning, client focussed agency; an agency that is involved with the client from a campaign’s inception, constantly contributing throughout the campaign life and working consistently to ensure every potential angle is exploited for maximum effect.

Harris PR has grown and is now made up of an experienced and committed team that can manage all aspects of a campaign from creative to developing brand identity to creating campaigns that provide content that can be amplified across traditional media and digital platforms.

Sonia Harris Pope

MD & ACCOUNT DIRECTOR

Sonia Harris Pope is MD of Harris Public Relations LTD, a consumer and lifestyle agency that she set up 11 years ago, following a decade long career in agency PR.

Sonia also worked as a journalist with the Sunday Independent and is a regular contributor to national newspapers and online platforms as well as Virgin Media’s Elaine and RTÉ’ Today.

Over the course of her career, Sonia has been the account lead on a number of multi-nationals, start-ups, festivals and events; including Domino’s, Dingle Distillery, Porterhouse Brew Co, United Drug, Uniphar, Sligo Tourism and BSHG, to name a few.

In her spare time, Sonia obsessively cooks and bakes, logging recipes for her family. She also devours book after book (as well as the cakes she makes) attempts to walk some of it off with her dog #TobyHarrisPope (yes, he has his own hashtag)! The Harris Popes are all about staycations having camped, yurt-ed and clamped their way around Ireland.

Sonia is responsible for the overall strategy and direction of campaigns, liaising with Niamh and the team regularly as well as the client and media partners to ensure all KPIs are delivered.

Niamh McCarrick

SENIOR CONSULTANT & ACCOUNT DIRECTOR​

With almost 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert.

She has worked with a broad range of consumer brands across industries spanning retail, telecoms, food and FMCG, such as IKEA, Sky, Centra, 02, SuperQuinn (now SuperValu) and the Food Safety Authority of Ireland.

She has been the recipient of a number of PRCA awards in recognition of her work and later served as a judge for the awards for four years.

In her spare time Niamh enjoys cooking, baking (yes, banana bread!), Pilates and running, as well as keeping on top of the latest news and consumer trends. You’ll catch Niamh and her family at events and festivals around Ireland in their very cool vintage VW camper van!

Niamh also provides an always on presence on the account, working closely with Sonia to identify the relevant media and influencer, as well as ensuring the strategy is always on course.

Natalie Burke Donohue

ACCOUNT MANAGER

With over 12 years’ experience in the media industry, former editor with RSVP and U magazines, Natalie turned her hand to PR having worked with the team in Arnotts for the last four years. During this time she planned and coordinated numerous PR events and new brand launches while developing her great media relationships and a strong contact list. .

Natalie has worked across a diverse portfolio of lifestyle brands and departments and is agile in her response to each brief. .

With her background in journalism, Natalie is a keen writer and has honed her skills to write and everything from beauty to health.

A keen photographer, she enjoys the great outdoors and shares her beautiful snaps on Instagram, a regular visitor to Wexford, Natalie and her family love the great outdoors.

Natalie will work closely with the team on planning and will manage projects from start to finish, liaising with media and ensuring all KPIs are met.

Lucy Byrne

PR & SOCIAL EXECUTIVE​

A talented member of the team. Lucy specialises in social media consultation, planning and engagement, working across each campaign to ensure the PR message is carried through to the digital sphere, and to maximise engagement for the brand with its target consumers.

A keen Instagrammer herself, with a sizable following, Lucy is also an experiences PR executive with excellent contacts across the media landscape. With experience covering lifestyle and consumer brands such as Jose Cuervo, Kraken, The Sexton, Aya, Kaliedy, and Domino’s.

Lucy loves a good festival, from music to food to performances and is on the look for Ireland’s answer to Coachella!

Lucy is a great asset to our PR team and clients, working closely with Sonia and Niamh to ensure all media contacts are engaged, advise on influencer selection, and manage social engagement and tracking.

Emma O'Sullivan

SENIOR ACCOUNT EXECUTIVE​

Emma has worked across a number of luxury brands and a wide variety of PR industry sectors including, hospitality, beauty and fashion.

Hardworking, efficient and organised, Emma has worked with a myriad of luxury clients including, Sheen Falls Lodge, Shiseido, Zalando, Waterford Crystal, Jaguar Land Rover and Nespresso.

Emma is passionate about client satisfaction and completes every task she is presented with to the highest standard.

She has lived in Japan. USA, Singapore and Australia which she says gives her a great appreciation for other culture and has taught her to adjust to new situations quickly.

Emma is keen on fashion, travel and all things beauty, health and wellness. She is an avid reader and spends most of her spare time hanging out with friends, family and her French Bulldog Mila. With a keen interest in social media, Emma likes to stay up to date with current affairs and trends online. Emma, her partner and Mila are festival regulars and bona fide glampers.

Emma works closely with the team to execute PR plans across a number of clients, working with media targets and key influencers.

Sarah-Jayne Tobin

ACCOUNT MANAGER

Cathy Harris

WE ARE AN INNOVATIVE AGENCY; A TEAM OF PROUD MEDIA JUNKIES, OUR DEDICATION SHOWS IN OUR OUTSTANDING SERVICE AND MANY SUCCESSES.

Sonia Harris Pope, Managing Director of Harris PR Ltd
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