Púca Festival 2023 draws to a close with over 10,000 in attendance

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This years Púca Festival 2023 has officially drawn to a close, with over 10,000 domestic and international visitors in attendance for the Opening Procession alone.

 

The Púca Festival was developed by Fáilte Ireland in partnership with Local Authority stakeholders to tell the story of Halloween’s origins in Irish and Celtic traditions. Samhain was an important event in the Celtic year, celebrating the harvest, and marking the division between the “light half of the year” and the “dark half of the year”. The festival is now organised in partnership with MPI, with Harris PR providing consult on media relations, digital & social media, and event management.

 

This years festival saw a stellar lineup featuring music and comedy headliners The Charlatans, The Waterboys, Damien Dempsey, Macy Gray, Reginald D Hunter, Emma Doran and Jason Byrne. With tickets selling out fast to the music and comedy events, walking tours, workshops and much more were available during the festival at the Púca Harvest Market located in Trim Porchfields. Open from 11am-7pm everyday, festivalgoers were given the opportunity to explore the art of wood sculpting, discover the secrets of Neolithic bread making, or dive into the age-old pastime of board games. This years Púca Festival showcased the very best of Boyne Valley’s offerings, from 40 different food and craft producers.

 

Celebrating Irish heritage with an intimate fire lighting ceremony at Tlachtga (Hill of Ward), Athboy, County Meath on October 31st, festivalgoers delighted in ‘An Lasadh Suas‘ paying tribute to traditional Samhain rituals, followed by a spectacular fire and musical celebration at the Fair Green in Athboy. The ceremonial fire at Tlachtga, marking Halloween night’s arrival was lit and the ancestral flame carried down from the Hill of Ward by Damien Dempsey. The closing ceremony saw performances from Candlelit TalesSibéal Ní Chasaide and Kíla, as well as a Morrigan (ancient Irish goddess of war) inspired fire performance alongside the rhythmic beat of the Hit Machine drummers.

  

For more information and a detailed list of the performances at this years festival, you can follow the Púca Festivals socials and website linked below.

Website: Púca Festival

Instagram: pucafestivalireland

Facebook: Púca Festival

Twitter: PucaFestival

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

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Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

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While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

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