In January 2026, we set out to establish a clear benchmark for where the PR industry in Ireland currently stands in terms of Diversity, Equity and Inclusion. Harris PR commissioned bespoke research from iReach Insights capturing both employer, employee and job seeker perspectives, across PR agencies, in-house communications teams and other services industries to compare and contrast experiences.
This report provides an in-depth analysis of DEI within Public Relations in Ireland, drawing on insights from industry leaders from the Public Relations Institute of Ireland (PRII), Public Relations Consultants Association (PRCA) and Open Doors Initiative (ODI) and real personal testimonies from individuals of under-represented backgrounds seeking to work and progress within the profession. It explores hiring practices, mentorship, training and workplace culture, offering an honest reflection of where we are today, and where we need to go.
A truly inclusive PR industry should be visible from the outside in, through leadership, meaningful action and a consistent commitment to equality.
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Alongside the Public Relations DEI report, we worked with Open Doors Initiative (ODI) to develop a practical DEI Toolkit for Employers designed to support PR agencies and organisations with in-house communications functions to embed inclusion across their operations.
The toolkit provides a clear roadmap for hiring teams to make job applications more accessible, improve recruitment processes and foster a more inclusive workplace culture, from entry-level opportunities through to leadership.
Our aim is not only to benchmark the current state of DEI in Public Relations in Ireland, but to equip employers with tangible actions that will help shape a more representative and inclusive future for the industry.
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