Announcing Our Next Charity Partner: Down Syndrome Ireland

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We are proud to announce our next charity partner for 2025: Down Syndrome Ireland, an organisation dedicated to supporting people with Down syndrome and their families throughout every stage of life.

 

At Harris PR, we believe in using our platform to help amplify the incredible work being done by charities across Ireland. Following the success of our previous partnerships, we’re excited to focus our efforts this year on raising awareness and funds for an organisation that makes such a meaningful difference in so many lives.

 

About Down Syndrome Ireland

 

Down Syndrome Ireland (DSI) provides a wide range of support services, information, and advocacy for people with Down syndrome and their families. With a national office and 25 branches across the country, DSI helps members access the education, healthcare, employment, and community inclusion they deserve.

 

From early intervention services for children to adult education and employment programmes, DSI is committed to ensuring people with Down syndrome are given the opportunities they need to live life to the fullest.

 

Why This Partnership Matters

 

Every year in Ireland, approximately 1 in every 444 babies is born with Down syndrome. While medical care and public awareness have improved significantly, there are still many challenges that individuals and families face — from navigating the education system to accessing vital therapies and services.

 

Through our partnership with Down Syndrome Ireland, we hope to contribute in a meaningful way — by raising funds, spreading awareness, and helping share the real stories of strength, resilience, and community.

 

What’s Ahead

 

Throughout the year, we’ll be rolling out a range of initiatives to support DSI, including fundraising events, awareness campaigns, and volunteer opportunities for our team. We’re also looking forward to sharing updates, resources, and inspirational stories from DSI and their members across our channels.

 

Get Involved

 

We encourage everyone to learn more about Down Syndrome Ireland and the important work they do. Visit www.downsyndrome.ie to find out how you can support, volunteer, or donate.

 

Together, we can help make Ireland a more inclusive, understanding, and supportive place for everyone.

 

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.