ICONIC DUO JEDWARD PAPPED CELEBRATING LIDL’S MILESTONE BIRTHDAY IN MUST-HAVE MERCH
Lidl, Ireland’s leading discount retailer, has unveiled its brand-new collection of limited-edition branded 25th anniversary merch, with the help of well-known quiff-wielding duo Jedward.
The high fashion shoot marked the start of the retailer’s milestone 25th anniversary celebrations and captured the trendy twins in striking poses and multiple matching outfits while shopping their favourite products at Lidl. The limited-edition clothing and essential summer accessories launch is a colourful, tongue-in-cheek tribute to Lidl’s cult status and customer loyalty over the past two and a half decades.
From June 19th, Lidl shoppers can pick up the limited-edition iconic blue, yellow and red themed merchandise to ensure they’re well prepped for a summer of fun and fashion. The stylish new clothing and accessory range was designed with Lidl shoppers, supporters and admirers of the brand in mind and lands just in time for festival season, offering Lidl fanatics the ultimate must-have summer wardrobe staples at wallet-friendly prices, with products starting from just €1.49.
The men’s and women’s fashion range include blue and yellow crocs-inspired clogs (€3.99) and sliders (€3.99), branded t-shirts (€3.49), short sleeved shirts (€5.99), and extremely popular bucket hats (€4.99), as well as Lidl socks (€1.49), shorts and co-ord casual zip-up tracksuit jackets and shorts (from €14.99).
Speaking about Lidl’s milestone 25th anniversary in Ireland and the latest middle aisle must haves, twinning popstars John and Edward Grimes said:
“We’re so excited to join forces with Lidl to launch their new range of iconic merch to celebrate their 25th birthday. We’ve grown up with Lidl and getting to front a campaign with such bold looks is absolutely Jepic! The shoot was a blast – the middle aisle became our catwalk as we went full festival in Lidl couture.
We love the bright colours – you’ll definitely spot us at this summer’s festivals in our matching bucket hats and branded shirts. The bucket hats are perfect for disguises and fit our quiffs perfectly! The shorts are super comfy – we feel like Paul Mescal showing off our Irish legs. We’re even thinking of running the Dublin marathon in Lidl gear!
We’ve had famous friends asking for the Lidl sliders so we can all twin on holiday. And we have fond memories of our Grandad surprising us with gems from the iconic middle aisle – he’d be so proud. Lidl has always been part of our lives, and now it’s part of our wardrobe too!”
2025 marks a major milestone for Lidl, having opened its very first stores 25 years ago in Limerick, Letterkenny, Mullingar, Athlone, Cavan, Ballinasloe and Portlaoise. Today, Lidl currently operates 186 stores nationwide, employing over 6,500 and was recently named Ireland’s Most Reputable Food Retailer in the Ireland RepTrak® 2025 study of 100 organisations.
Since opening its first stores in 2000, Lidl has grown into a household name, loved for its unbeatable value, middle aisle surprises, and unique sense of humour.
The new merchandise range will be available in Lidl stores from Thursday, 19th June while stocks last.
For the latest instore promotions and offers please visit www.lidl.ie