Activ8 Energies and Duracell Energy Partner to Drive Ireland’s Solar Transformation 

Actvi8 Duracell Photocall 1 scaled 1

Activ8 Energies, a trailblazer in Ireland’s solar energy sector today announces a strategic partnership with Duracell Energy, leaders in smart storage solutions 

 

Amidst rising energy costs and increasing emphasis on sustainability, solar energy presents a compelling opportunity for businesses to reduce operational expenses, enhance their environmental credentials, and gain a competitive edge. This collaboration aims to accelerate the adoption of solar energy by both Irish businesses and residential homeowners, providing them with reliable, cost-effective, and sustainable energy solutions.  

 

Since 2007, Activ8 Energies has been at the forefront of Ireland’s solar revolution since 2007, boasting a proven track record of delivering high-quality solar installations to homes and businesses nationwide. Since it’s inception it has installed more than 250,000 solar panels to homes and businesses, helping over 18,500 customers transition to solar energy, saving them an average of 60%-70% on their energy bill with a pay back of 5-7 years. Now, with Duracell Energy—a name synonymous with power and dependability—by its side, Activ8 is ready to bring the power of solar energy to even more Irish doorsteps. 

 

Duracell Energy is a collaboration between Cheltenham-based Puredrive Energy and domestic battery manufacturers Duracell. Puredrive Energy, known for their success and reputation throughout the UK and Europe, was awarded the exclusive license to manufacture and sell Duracell-branded home storage batteries due to their previous offering. Together, they deliver the Home Ecosystem of smart energy solutions, available through a trusted network of Platinum Partners and Approved Installers.  

 

The partnership unites two industry leaders with a shared commitment to a greener future. By partnering with Duracell Energy, renowned for its reliable and long-lasting solar battery solutions, Activ8 customers now have exclusive access in Ireland to the bespoke Duracell Energy app plus health check calls every six months.  

 

Aidan Marron, Chief Operating Officer at Activ8 Energies, expressed enthusiasm for the partnership: “Becoming an exclusive platinum partner of Duracell Energy represents a significant step forward in our mission to empower Irish homes and businesses to transition to solar energy. Together, we will leverage our combined expertise and resources to offer innovative and dependable solar solutions that meet the evolving needs of our clients.”  

 

Arran Rooke, Ireland Country Manager, Duracell Energy, added: “We are excited to partner with Activ8 Energies to drive Ireland’s transition to a sustainable energy future. Duracell Energy is committed to providing reliable and innovative power solutions, and this partnership allows us to extend our expertise to the solar sector. Together, we will empower Irish homeowners and businesses to achieve their sustainability goals and unlock the significant cost-saving potential of solar energy.”  

 

Activ8 Energies with Duracell Energy provides a seamless transition to solar energy for businesses. Its team of experts will conduct thorough energy assessments, design customised solar solutions and provide ongoing support to ensure optimal system performance and maximum return on investment.  

 

As part of the campaign, Activ8 are offering the following tips to help consumers maximise the benefits of solar energy: 

1. Assess Your Energy Needs: Start by evaluating your household’s energy consumption. Understanding your energy needs will help you choose the right solar system size, ensuring you generate enough power to meet your requirements.

2. Optimise Panel Placement: For the best results, ensure your solar panels are installed in a location that receives maximum sunlight. South-facing roofs typically receive the most sun exposure throughout the day but east and west facing roofs work great too. 

3. Monitor Your System: Regularly check your solar energy system’s performance. Many systems come with monitoring apps that allow you to track energy production in realtime, helping you identify and address any issues promptly. 

4. Take Advantage of Incentives: Ireland offers several incentives for solar energy installations, including grants and tax benefits. Make sure to explore these options to reduce your upfront costs and maximise your return on investment.

5. Invest in Energy Storage: Consider adding a battery storage system to your solar setup. This allows you to store excess energy generated during the day for use during the night or on cloudy days, further increasing your energy independence.

 

Visit www.activ8energies.com for further information and advice.  

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

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Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.