Dublin came alive this March as more than 3,000 performers, artists, musicians and volunteers took to the streets for the National St. Patrick’s Festival Parade, the vibrant centrepiece of Ireland’s most iconic cultural celebration.
Running from 14–17 March, the festival welcomed visitors from across Ireland and around the world, culminating in a spectacular parade through the heart of the city. With this year’s theme, Roots, the programme explored identity, heritage and shared stories, brought to life through colour, creativity and world-class performance.
Led by Grand Marshal Vogue Williams, the 2026 parade featured 12 large-scale pageants and floats from some of Ireland’s most renowned creative companies, alongside international marching bands from across the United States and Scotland. From dynamic street theatre to live music and breathtaking visual storytelling, the city transformed into a moving celebration of Irish culture and global connection.
Across the four-day festival, Dublin hosted a packed programme of events, from the Céilí Mór in Merrion Square to inclusive initiatives like the Relaxed Parade Space, ensuring the celebration was accessible, welcoming and engaging for all.
Backed by the Government of Ireland, Fáilte Ireland and Dublin City Council, the festival continues to grow as a key moment in Ireland’s cultural calendar, attracting global audiences both in person and through international broadcast.
We were proud to support St. Patrick’s Festival throughout the year and across the festival weekend, delivering PR and media relations to help bring this landmark celebration to national and international audiences.
