bunq’s pushes AI further, with Gen AI assistant Finn.

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The first AI-powered bank in Europe upgrades its user-facing AI technology. AI assistant Finn is already assisting with 75% of user questions, and solving 40% independently.

 

bunq, the second largest neobank in Europe, has taken a significant step forward in user-facing artificial intelligence. Continuing a successful beta launch of Finn, bunq’s AI money assistant, the challenger continues to push the industry forward by pioneering Europe’s first AI-driven banking experience.  

 

bunq has set its sights on Ireland. In the last year, the challenger has seen a 90% increase in its users. The growth comes alongside a surge in deposits, up 114% since the start of 2024. 

 

Finn, having already answered over 100,000 questions since December 2023, can now answer back-to-back questions and provide deeper insights into users’ finances at twice the speed. Finn will tackle users’ questions regarding their bank accounts, spending habits, and recommended places. The upgrade also unlocks conversational capabilities that set Finnapart from other chatbots.  

 

Besides engaging in natural conversations and storing the history of users’ interactions with Finn, the AI assistant will serve as an extension of the bunq app, providing personalized, context-rich answers. 

 

“At bunq, we use the latest tech to make our users’ lives easy,” says Ali Niknam, founder and CEO of bunq. “We’re thrilled to see so many of our users embrace Finn in their daily lives and can’t wait for them to have a chat with the all-new Finn.” 

 

Leveraging AI for user support is a growing trend, with 73% of businesses employing or planning to use AI-powered chatbots (Forbes Advisor Survey). Besides Finn effectively replacing the search function in the app, bunq uses AI to handle user support questions. As of now, Finn is independently solving up to 40% of user support questions, and assisting with 75%, every day, helping users tackle any issues they might have while using bunq.

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

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Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

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Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.