An exclusive and immersive wine tasting experience designed to heighten the senses, Vino Sensoria generating talkability around the Lidl wine range through a multi-pronged PR campaign.

Taking a social first approach we positioned Ford as the backbone of business in Ireland, with one lucky food operator winning a Ford Transit Custom to transform their business.

Harris PR devised an immersive event series to celebrate the launch of Bealtaine Single Pot Still. Paying homage to the ancient festival, the launch featured fire, feasting and folklore, amplified through a robust media relations plan.

Harris PR and Domino’s combined brand love with a local cultural moment, news-jacking a famous Maynooth export and fashion icon recently tipped for Oscar glory, to launch a playful ‘short shorts’ uniform to mark the new store opening, sparking national attention.

A strategic PR and social media campaign highlighted the unique origin story of Samhain, positioning Ireland as the true home of Halloween to both domestic and international audiences and attracting almost 50,000 festivalgoers.

Harris PR supported the launch of Lidl’s clever pop-up beauty salon, highlighting its new luxury inspired beauty products to show consumers that beauty and skincare can be accessible to everyone.

PR led creative activations underpinned a strategic approach over 12 months, laddering up to demonstrate that the future is Ford in Ireland.

The launch of Amazon.ie made a serious news splash earning Harris PR the award for Best Consumer Campaign at the PRII Impact Awards for our creative approach to deliver one of Amazon’s most successful launches ever.