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Bealtaine Festival Marks 30th Birthday with Exciting 2025 Nationwide Programme

Bealtaine Festival, Ireland’s national celebration of the arts and creativity as we age, officially launches its highly anticipated 30th-anniversary programme for 2025. This milestone edition will unfold across Ireland throughout May, offering an expansive lineup of performances and activities that both look back and look forward in a celebration of the diversity of ageing. Bealtaine […]

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ONE SOLD EVERY 24 SECONDS: Unprecedented demand for Lidl’s brand-new Monsieur Cuisine kitchen appliance sees some stores sell out on launch morning

Lidl’s most exciting middle-aisle product of the year has officially landed in Lidl Ireland stores nationwide, with eager shoppers queuing from early morning to be the first to get their hands on the must-have kitchen appliance loved by influencer and presenters Gina Daly (The Daly Dish) and Kathryn Thomas.   With one appliance sold every […]

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Dundrum Town Centre to launch Beauty MRKT immersive beauty event

Obsessed with the latest beauty trends? Need a refresher on makeup tips? Want to meet the biggest beauty experts? Or simply in need of a glow up? Keep it fresh by revitalising your beauty routine and visit the brand-new first of its kind immersive beauty experience, Beauty MRKT, coming to Dundrum Town Centre from Friday […]

Amazon.ie Launches in Ireland CHQ Dublin

Amazon.ie launches in Ireland

Amazon.ie has officially opened its virtual doors, offering customers in Ireland a wide selection of over 200 million products with low prices in Euro, and fast, convenient delivery and returns.   Customers will enjoy One-Day Delivery on millions of products, and can browse products with clear, local pricing and without additional customs charges. Irish businesses […]

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Announcing Our Next Charity Partner: Down Syndrome Ireland

We are proud to announce our next charity partner for 2025: Down Syndrome Ireland, an organisation dedicated to supporting people with Down syndrome and their families throughout every stage of life.   At Harris PR, we believe in using our platform to help amplify the incredible work being done by charities across Ireland. Following the […]

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What digital nomads value most about life in Ireland

What digital nomads value most about life in Ireland More people than ever are opting for a borderless lifestyle, and this shift shows no signs of slowing down. There are now 40 million digital nomads worldwide, with the number expected to rise to 60 million by 2030. bunq, Europe’s second-largest neobank, surveyed 5,000 digital nomads […]

© 2026 Harris Public Relations Ireland. All rights reserved.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.