Domino’s Marks Two Decades Of Supporting Barretstown

Dominos x Barretstown 1 LR

Domino’s, the nation’s best-loved pizza, is celebrating 20 years of partnership with Barretstown in 2024. Over the last two decades, Domino’s has raised funds and support for the Irish children’s charity and this year announces plans to extend the partnership by an additional three years.

 

Since 2004, Domino’s has raised over €520,000 in support of Barretstown, enabling 258 campers to participate in transformative seven-day camps. Domino’s franchisee teams have also hosted 56 unforgettable pizza making days at camp, where they bring fresh ingredients and a mobile pizza oven on site, helping to create magical memories for over 7,000 campers. Over the next three years, Domino’s pledges to raise a further €250,000.

 

Domino’s Managing Director for Ireland, Annelie McCaffrey and CEO of Barretstown, Dee Ahearn, were on hand to mark the 20th anniversary in Barretstown, where Annelie presented the charity’s CEO with a bespoke Pizza Platter. The platter is a special take on the traditional china gift for 20th anniversaries, and features a bespoke commission from Irish artist, Katy Halpin, illustrating the iconic Domino’s store front.

 

Domino’s incredible customers also get involved in supporting Barretstown – rounding-up on their pizza orders via Pennies – the micro-donation charity and fund-raising partner of Domino’s. Over the years, Domino’s has raised additional funds for Barretstown through a recurring annual donation, the three-year sponsorship of the Amazing Race, Domino’s team days at camp, dedicated meal deals on Domino’s menus nationwide and other, individual initiatives from store teams, such as triathlons and cycle challenges.

 

Barretstown offers free, specially designed camps and programmes for children and their families living with cancer and other serious illnesses – supported behind the scenes by 24-hour on site medical and nursing care. Learn more about how these life-changing programmes can help your family.

 

Managing Director for Domino’s Ireland, Annelie McCaffrey says, “It is a privilege for our teams at Domino’s to raise much needed funds and awareness for Barretstown and I’m thrilled to celebrate this remarkable milestone of 20 years. We have raised a remarkable amount of money to date for Barretstown, with a record fundraising effort last year but we don’t plan on slowing down. This partnership is one of a long-standing commitment and one we are particularly proud of. Our store teams enjoy pizza making day at camp, almost as much as the campers themselves, and we feel a strong connection to the wonderful memories delivered by Barretstown. We hope customers and communities across Ireland will join us as we pledge to support Barretstown for a further three years and we look forward to continuing to make a small difference and a big impact.”

 

Chief Executive Officer of Barretstown, Dee Ahearn says: “At Barretstown our mission is to support as many children as possible who are affected by cancer and other serious illnesses. To date we have served over 100,000 campers, and all of this has been made possible by the unwavering support of generous individuals and our fantastic corporate partners like Domino’s. We are delighted to celebrate this milestone with Domino’s who have shown incredible commitment over the last two decades of our partnership, both through raising an impressive amount of money and also through getting directly involved with the annual pizza making workshops which are so loved by our campers. On behalf of Barretstown we are delighted that Domino’s has renewed their partnership with us for a further three years and we look forward to working closely with all the team to support as many children and families as possible to rebuild their lives after a serious illness”.

Unlock
Momentum

© 2026 Harris Public Relations Ireland. All rights reserved.

Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

Account Manager

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.