Dundrum Town Centre Supercar Weekend Returns

Supercar Image

August 30th and 31st 2025 saw car lovers, shoppers and families switch into top gear and accelerate to Dundrum Town Centre as Supercar Weekend returned for its fourth year in partnership with Carzone, Ireland’s trusted motoring marketplace. The high-octane free event transformed Dundrum’s red car park into a red-carpet showroom of 100 world-class supercars, rare vintage vehicles, and futuristic hybrids, with a combined value of over €20 million.

 

Hosted by broadcaster and self-confessed petrolhead Anna Daly, visitors were taken on a journey from the dawn of automotive design to the electrified future of motoring, with exciting panel talks, a Grand Prix Lounge, and charity partners Bumbleance.

 

Headlining the cars were the €2 million 1955 Mercedes 300SL Gullwing, an icon widely considered to be the world’s first supercar. Famed for its dramatic upward-opening doors, the Gullwing was joined by a modern Italian counterpart, a 2016 Lamborghini Huracan LP610-4 5.2 V10 Coupe of equally jaw-dropping design for the ultimate “then vs. now” supercar moment. From sleek hybrids to cult Japanese Domestic Models (JDMs), the event delivered something for every kind of enthusiast, including the Ferrari 296 GTS, a drop-top hybrid that blends cutting-edge technology with everyday usability, and 90’s icon the Ferrari F40 the last car approved by Enzo Ferrari himself.

 

Don Nugent, Centre Director at Dundrum Town Centre, commented: “Supercar Weekend is always a standout moment in our calendar, where we showcase the best collection of cars in the country, in a premium, indoor, all-weather setting that’s completely free to attend. It’s an incredible experience whether you’re a lifelong petrolhead or just someone looking for a fun, family-friendly day out.”

 

Anna Daly said: “Supercar Weekend is genuinely one of the most thrilling and feel-good events of the summer. The atmosphere is electric, the stories behind the cars are fascinating, and there’s something special about how this event brings together collectors, families and fans of all ages in such a fun and accessible way.”

 

For the latest updates on events at Dundrum Town Centre, visit www.dundrum.ie, follow @dundrumtc on Instagram and Facebook, or contact the PR team at Harris PR: dundrum@harrispr.ie.

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

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Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

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Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

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Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

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During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

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While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.