Ford Launches Search for Ireland’s Greatest Tradesperson

Baz Ashmawy pictured with a Ford Transit Custom 3 scaled 1

Ford Launches Search for Ireland’s Greatest Tradesperson

Ford Ireland is shining a spotlight on the skilled tradespeople who keep Ireland’s communities thriving. From plumbers to electricians, carpenters to painters, the search is on for the unsung heroes who build, fix, and maintain our communities every day – Ireland’s Greatest Tradespeople. Ford Ireland is offering five deserving winners the ultimate business boost, the opportunity to each win a 12-month loan of a branded Ford Transit, and a coveted spot in the exclusive ‘Transit Team Directory’. 

 

Ford is calling on people across Ireland to nominate their favourite tradesperson who deserves this incredible opportunity. Whether it’s a reliable plumber, a precise tiler, or an innovative gardener, this competition shines a spotlight on those who make a real difference in their communities and always get the job done. 

 

“This initiative is about more than just recognition; it’s about transforming lives and supporting the hardworking individuals who keep Ireland running smoothly every day,” says John Manning, Ford Ireland. “Ford has always been deeply rooted in Irish communities, and we’re proud to support the tradespeople who are the true heroes of our day-to-day lives. This is our way of giving back and uplifting the individuals who keep Ireland moving forward.” 

 

Broadcaster Baz Ashmawy, who has teamed up with Ford Ireland to promote the campaign comments, “I’ve seen firsthand the incredible difference tradespeople make to people’s lives, not just with their skill and hard work, but with the heart they put into every project. I’m thrilled to be part of Ford Ireland’s campaign to find and celebrate Ireland’s Greatest Tradesperson. This initiative is a brilliant way to give back to those who give so much of themselves, and I can’t wait to see the inspiring stories that emerge.”  

 

The branded Ford Transit is more than just a vehicle, it’s a partner in success. With its spacious design, cutting-edge features, and proven reliability, it offers tradespeople the tools they need to stand out and thrive in their industries. 

 

To nominate a tradesperson to join Ford’s Transit Team and be in with a chance of winning a 12-month loan of a branded Ford Transit, visit @FordIreland on Instagram and comment on the competition post with the name of the tradesperson and their trade. Entrants will compete for public votes to each win a loan of a Ford Transit for 12 months and claim the title of Ireland’s Greatest Tradesperson across various categories, including Greatest Painter/ Decorator, Plumber, Carpenter, Electrician, and Gardener. 
 
For more information about the competition, follow Ford Ireland on Instagram, @FordIreland or visit www.ford.ie.  

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Denny Redmond

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Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

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Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

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Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

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Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

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During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

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While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.