Ford Pro Spreads Community Cheer with the Transit Tuck Shop – A Sweet Salute to an Icon on Transit Day 

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Ford Pro, an integral part of Ireland’s automotive heritage and a dedicated community partner, is about to make Transit Day even sweeter for Dubliners. To honour the 59th birthday of the iconic Transit van, Ford is transforming this beloved workhorse into a mobile ‘Tuck Shop’ overflowing with nostalgic treats that have delighted generations. 

 

Ford, deeply rooted in Ireland and known for its community engagement, is bringing a taste of nostalgia to Dublin with a customised Transit van brimming with all-time favourite sweet treats. This gesture, marking Transit Day, celebrates the iconic vehicle’s enduring legacy and its connection to the Irish people through shared memories and flavours. 

 

On Saturday, August 10, Ford celebrates Transit Day, a global tribute marking the Transit van’s 59th birthday. This special day honours the van’s remarkable history of versatility, innovation, and unwavering support for businesses and communities. To commemorate this milestone, Ford has transformed its iconic van into a mobile tuck shop, spreading sweet treats and community cheer throughout Dublin. 

 

The van will make its first appearance at Smithfield Plaza, Dublin City, on Saturday, August 10 from 12pm noon where Ford enthusiasts, locals, and visitors are all warmly invited to join the celebration, and indulge in a truly special experience. This pop-up event highlights the Transit’s vital role in not only driving progress but also fostering connections within the vibrant Irish community. 

 

“The Ford Transit van has become more than just a vehicle; it’s a trusted companion for countless businesses and entrepreneurs across the country, playing a part in working life in all sectors. The Transit Tuck Shop is a delightful testament to the Transit’s enduring impact on Irish life – a sweet reminder of the past, present, and future,” said John Manning, Market Lead with Ford Ireland. 

 

Transit’s adaptability and reliability have made it an essential part of the Irish landscape, delivering goods, services, and on this occasion, sweet treats! 

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

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Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

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Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

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During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

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