FUNDRUM Is Back: A Jam-Packed Weekend of Fun for All Ages

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Unleashing Wellness: Operation TransPAWmation 2025

FUNDRUM returns for its fourth year, bringing a vibrant and versatile lineup of both ticketed and free events that will transform Dundrum Town Centre into a festival of live entertainment, culture, and creativity. Running from Thursday 10th to Sunday 13th July, FUNDRUM brings a packed schedule of fun for all ages – from everyone’s favourite Aussie pup Bluey to the glamour of Drag Bingo Ballroom, there’s truly something for everyone. 

 

Expanding its diverse lineup for 2025, FUNDRUM promises hands-on fun for everyone with laughter, movement, and entertainment at every turn. From comedy and music to art, fitness, dancing, and interactive workshops, this fully inclusive four-day festival will transform Dundrum Town Centre into a buzzing hub of creativity, energy, and unexpected experiences. 

 

One of the headline moments of this year’s Fundrum line-up will be a special live podcast recording with content creator and cultural commentator Keelin Moncrieff. Known for her unfiltered takes, sharp humour and ability to connect with Gen Z audiences, Keelin will bring her hugely popular podcast to the dlr Mill Theatre for an unmissable in-person session. Expect honest chats, hot takes and plenty of laughs as she dives into pop culture, internet trends and everyday chaos, live on stage, for one night only. 

 

With a mix of fan favourites and all-new surprises, this year’s festival promises something for everyone. 

 

 Schedule includes: 

 

  • ‘Growing Up’ Keelin Moncrieff Live Podcast Show: Fresh off a run of sold-out shows, Keelin Moncrieff brings her sharp wit to the dlr Mill Theatre with candid stories, child psychology insights, and plenty of laughs. 
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  • TV’s Bluey comes to Dundrum: Meet everyone’s favourite Aussie pup in a live appearance that’s sure to delight the little ones.
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  • Techno Yoga: Start your day with an energising, beat-driven yoga session led by Yoga Le Naoise, with attendees receiving a complimentary goodie bag from Rituals to help them unwind post-session. 
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  • Live Comedy Show with Fiona Frawley: Enjoy a side-splitting comedy set from one of Ireland’s rising stars at the dlr Mill Theatre.
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  • Neon Painting & Lego Workshops: Hands-on fun for all ages with creative sessions across the weekend. 
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  • Rave Roast with Shireen Langan: DJ Shireen Langan will be on the decks spinning feel-good tunes while Smooch Coffee will keep the energy flowing with top-tier caffeine. The perfect way to kickstart your weekend. 
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  • Ms Rachel Dublin: Dublin’s own tribute to the beloved online children’s educator brings her signature songs, stories, and interactive fun to Dundrum for an unforgettable family experience. 
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  • Bingo Ballroom with Viola Gayvis & DJ Maria Lawlor: Get ready for bingo like you’ve never seen before! Hosted by the fabulous Viola Gayvis with beats by DJ Maria Lawlor, expect outrageous drag performances, high-energy antics, and prizes that slay. 
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Don Nugent, Senior General Manager at Dundrum Town Centre comments:  

 

“FUNDRUM has firmly established itself as a must-visit moment in the summer calendar, and we’re thrilled to bring it back with a reimagined line-up that has something for everyone this year. From Keelin Moncrieff’s live podcast and Fiona Frawley’s comedy set to Techno Yoga and meet-and-greets with Bluey, there’s a real mix of experiences we’re genuinely excited to share. As a destination that already delivers across shopping, dining and entertainment, FUNDRUM gives us the chance to surprise and delight our visitors with something completely different, adding a little extra fun to every visit.” 

 

Comedian and event performer Fiona Frawley adds: 

 

“I’m so excited to bring my debut solo show to Fundrum! It’s full of awkward moments, overthinking, and a bit too much honesty… basically a live version of every group chat in existence! Delighted to be part of an event that’s mixing things up and giving people a proper laugh this summer.” 

 

To celebrate the Fundrum Festival, wristband holders will unlock a range of exclusive offers and incentives across participating stores and restaurants in Dundrum Town Centre. From special discounts to in-store surprises, it’s the perfect way to make the most of your visit during the festival weekend. 

 

All ticketed events for Fundrum are on sale now on a first come first served basis via Eventbrite and are priced from €5. Click the link here to purchase tickets and for more information.  

 

Follow Dundrum Town Centre on social media for updates and further announcements: Instagram, Facebook, X, and TikTok. Don’t miss the fun, be sure to get your ticket before they sell out! 

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.