Harris Helps: Supporting Oscar’s Kids in Memory of Oisín Hoy

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Harris Helps Oisin Hoy

This month, our Harris Helps initiative takes on a deeply personal meaning.

 

A word from our Founder & MD, Sonia Harris Pope: “The world feels particularly heavy right now, and it’s with a very heavy heart that I write these words. Today we remember Oisín Hoy, brother of our beloved colleague and friend Niamh Hoy, who sadly passed away a week ago in a car accident in Bolivia. We’re sending all our thoughts and love to Niamh and her family and friends as they try to process this unimaginable grief.

 

In memory of Oisín Hoy, our Harris Helps charity for July is Oscar’s Kids, a charity that was important to Oisín, and that is dedicated to supporting children and families affected by childhood cancer, bringing moments of joy, comfort, and magical experiences to young people facing unimaginable challenges. Oisín, Niamh, and their family have been inspired by the incredible work of Oscar’s Kids, and we are honoured to contribute in his memory.

 

Through this month’s donation, we hope to help Oscar’s Kids continue their mission to bring light and laughter to children who need it most.”

 

About Oscar’s Kids

 

Founded in honour of Oscar Keogh, who bravely faced a paediatric cancer diagnosis, Oscar’s Kids is dedicated to supporting children and families affected by childhood cancer across Ireland and beyond. Their work brings moments of joy and magic to young people through unique experiences, special deliveries, and heartfelt support, helping families create lasting memories even during the most difficult times.

 

Oscar’s Kids’ mission is to ensure that children with cancer don’t just receive medical care but also experience happiness, wonder, and hope — the kind of magic every child deserves.

 

Why This Matters

 

Oisín Hoy’s warmth and adventurous spirit touched many lives. His support for Oscar’s Kids reflected his belief in the importance of lifting others up, even in their hardest moments. By choosing Oscar’s Kids as our Harris Helps charity for July, we aim to honour Oisín’s memory and help continue the incredible work that inspired him and his family.

 

Our donation will help Oscar’s Kids provide moments of light, laughter, and love to children who need it most, carrying forward a legacy of kindness in Oisín’s name.

 

Join Us

 

We invite everyone reading this to learn more about the vital work of Oscar’s Kids by visiting oscarskids.ie. Let’s all do what we can to support children and families facing childhood cancer and help spread joy when it’s needed most.

 

Our thoughts are with Niamh, her family, and everyone who loved Oisín.

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.