Harris PR Drives Growth With Ford Ireland PR Account Win

HPR X Ford Post

Harris PR, the Irish-based PR agency established by Sonia Harris Pope in 2009 has won the Ford PR account in Ireland following a competitive pitch process involving three other Irish agencies. The significant win sees Ford join Harris PR’s growing roster of International and domestic brands including Domino’s Pizza Group, Karcher, Dingle Distillery, Petmania, and Fáilte Ireland’s Púca Festival.

Harris PR is working closely with the Ford team to drive awareness and growth for the brand in Ireland, across multiple areas including the roll out of its suite of EVs, the iconic Ford Transit, and more.

 

Q1 2024 also saw Harris PR celebrate new business wins from neobank bunq, Holland & Barrett, LEO (Local Enterprise Office) Meath, Fever, and several festivals including Bealtaine and The Yoga Picnic.

 

Commenting on the announcement, Sonia Harris Pope, Managing Director, Harris PR, says: “We were elated to win the pitch for the Ford account after a rigorous and challenging process and I believe it was very much down to the creativity and enthusiasm of the entire team involved. As an EV driver myself, I am absolutely convinced it is the future of motoring and an essential step that needs to be taken if we are to make driving more environmentally friendly and sustainable and that is just one of the reasons I am excited to play a part in Ford’s future as it continues to roll out its fleet of electric vehicles.”

 

Dan Jones, Communications Director, Ford UK & Ireland said: “We are extremely proud of our Irish heritage and want to intensify our communications work across traditional, digital and social media platforms. I am thrilled to be working with Harris PR as our new communications agency partner in Ireland and we’re excited to spark a renewed conversation about Ford’s electrifying business transformation.”

 

These significant client wins follow the expansion of the Harris PR Senior Leadership Team in Q4 2023 with two key promotions, and a strategic new hire which has seen the agency expand its services in response to a buoyant market and growing demand. The Senior Leadership Team comprises Sonia Harris Pope MPRII, Founder & Managing Director, supported by Niamh McCarrick MPRII, Senior Strategy Director, and Natalie Burke Donohue MPRII, Client Director.

 

Harris PR is one of only 35 member agencies of the PRCA, the Irish PR regulatory body, and is celebrating 15 years in business in 2024. As one of Ireland’s leading consumer and lifestyle PR agencies, Harris PR is a one stop shop for brands seeking creative, integrated PR and Marketing Communications expertise, both online and offline. The agency boasts a client list comprising brands across the food & beverage, health & wellness, tourism & hospitality, motoring, technology, parenting & baby, home & interiors, retail, and charity sectors. The work is varied across traditional PR, as well as digital PR, digital marketing, social media, offering full services including content creation, photography, videography and graphic design, doing really creative, meaningful work across multiple industries.

 

Harris PR works with large blue chips and PLCs as well as independent businesses on both a retainer and project basis and is happy to receive enquiries to hello@harrispr.ie.

  • bunq, businesss, consumer pr, Corporate communication, Digital PR, dingle distillery, dominos, Ford, Ford ireland, LEO meath, media relations, neobank, Petmania, pr agency, public relations

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.