We’re so excited to reveal our brand and new website today. We’ve worked our way through three old logos since the agency’s inception in 2009, but the latest iteration is a full brand overhaul, that includes our new mascot and fully represents our story so far.
Introducing Harris the elephant calf; a gentle, emerging giant, ready to take on the world. Harris represents a new chapter at Harris PR and showcases our agency’s bold, playful side, they’re strong and friendly, loyal and trustworthy, and most of all a great listener and highly social.
You’ll see lots of Harris across this new website, as well as Instagram, TikTok, LinkedIn and Facebook and all of our sustainable merchandise.
Sonia, Niamh, Natalie and Grace formed the project team that worked closely with Eoghan Lynch the Founder and Head Creative at Dot Design to overhaul the brand with a meaningful story, worthy of an icon. Eoghan produced the new logo, as well as the brand guidelines and a full suite of imagery, offering guidance and expertise throughout the process. Ali Deegan and Adib Obaid from Lambourn Digital created the new website, incorporating our new brand and telling the Harris PR story so far.
Both Dot Design and Lambourn Digital understood the vision and worked diligently to bring it to life.
Founder & Managing Director, Sonia Harris Pope comments, “as we enter our 17th year in business, the time feels right to refresh our brand to better reflect who we are today; small but mighty. Working with Niamh, Natalie, Grace, Eoghan, Ali and Adib to redefine the Harris PR brand, has been an extraordinary adventure and a time to contemplate on our successes to date, but also to focus on our values, culture and future.”
As we continue to grow and expand, the agency’s commitment to creating a people and purpose focused culture is more important than ever. 2026 marks the third year of our Harris PR DEI (Diversity, Equity & Inclusion) Bursary delivered in partnership with the PRII (Public Relations Institute of Ireland) and ODI (Open Doors Initiative) celebrating diverse perspectives and experiences while creating pathways to employment within the PR industry to those from under-represented backgrounds, while underpinning Harris PR’s commitment to DEI.
Our team is dedicated to using their skills, voices and channels to make a positive impact on the world around us. The #HarrisHelps initiative spotlights a charitable or not-for-profit organisation each month with a financial donation and promotion to the Harris PR network. Members of the public are invited to nominate an organisation each month via the Harris Helps page.
We are a fully remote agency with dedicated presence across the country in Dublin, Mayo, Laois, Wicklow, Meath, Westmeath, Kildare, Louth and Kilkenny, as well as in London. Remote and flexible working policies have helped attract talent and deliver greater work life balance for team members enabling relocations, balanced parenthood, family caring commitments, pet adoptions and a better quality of life for all.
