Harris PR Eyes Growth with Strengthened Senior Leadership Team

Harris PR SLT 6

Harris PR, the Irish-based PR agency established by Sonia Harris Pope almost 15 years ago, has expanded its Senior Leadership Team with two key promotions, and grown its service offering with a strategic new hire. The developments are in response to a buoyant market and growing demand, which sees Harris PR poised to grow its client roster in 2024 and beyond. 

 

The Senior Leadership Team comprising Sonia Harris Pope, Founder & Managing Director, supported by Niamh McCarrick, promoted to Senior Strategy Director, and Natalie Burke Donohue, promoted to Client Director, will be responsible for running the business, managing client relationships, new business development, team development and training, and ensuring adherence to the highest agency standards and industry best practice. 

 

Also joining the team in the newly created role of Senior Digital & PR Executive is Niamh Shields who brings a wealth of Digital Marketing experience to the team as well as a varied background in journalism and media having worked with Harmonia Publishing in Dublin and Highland Radio in Donegal.  

 

As one of Ireland’s leading consumer and lifestyle PR agencies, Harris PR offers media relations, event management, corporate and reputational management, and brand development expertise to many domestic and international brands, large and small. Recent years have seen its services significantly expand to include social media management, content creation, graphic design, production, influencer marketing, and digital and paid media, all delivered through a strategic and creative lens. The agency boasts a client list largely comprising brands across the food & beverage, health & wellness, tourism & hospitality, parenting & baby, home & interiors, retail, and charity sectors.  

 

Sonia Harris Pope, Founder & Managing Director 

Following a long career which began in event management and journalism, before taking up roles at several Dublin PR agencies, Sonia established Harris PR in 2009 with a focus on excellent client service and results. Since then, she has seen the business develop and grow from a small PR agency offering traditional services, to a team of nine today, offering full communications services. Sonia remains hands on with clients, maintaining a continuous presence at a strategic level across most of the agency’s brands which include Domino’s Pizza, Dingle Distillery, Púca Festival for Fáilte Ireland, Visit Roscommon, Capitalflow, bunq, Holland & Barrett and many more, in addition to running the business and focusing on expansion. 

 

Niamh McCarrick, Senior Strategy Director 

Niamh joined the agency in 2020 as a Senior Consultant following a 20+ years PR career spanning multiple agencies in Dublin as well as in-house roles with Sky, Kerry Group, O2, and Superquinn. With a multitude of experience in both corporate and consumer PR, Niamh’s particular strengths lie in strategic and creative communications planning, project management, and client relations. She is a client lead on brands including Dingle Distillery, Visit Roscommon, Kärcher, Sofft Productions and Meubles, and takes an active role in new business development.  

 

Natalie Burke Donohue, Client Director 

A former journalist of almost 10 years, Natalie joined Harris PR in 2020 from Arnotts where she was part of the retailer’s PR team for four years overseeing major launches, events and activations across all departments. A creative communicator with a passion for storytelling and media relations, Natalie has excelled in delivering tangible results for her clients which have included Petmania, iDonate, the Irish Heart Foundation, the Irish Haemochromatosis Association, St Patricks Mental Health Services, Fresh Cuts Clothing, Kaliedy, Mind Mommy Coaching, Adam’s Cloud and many more. 

 

Commenting on the announcement, Sonia Harris Pope, Managing Director, Harris PR, says: “2023 was a phenomenal year in Harris PR’s history, from our PRCA membership to our awards success, and from key new business wins to growing and developing our team of stellar professionals, all of whom work so hard and demonstrate so much passion and enthusiasm for our clients every single day. Our success to date can be attributed to many factors, but I believe that our agility and flexibility with clients and our client service is what truly sets us apart.  

 

I’m thrilled to expand our team and our services in readiness for 2024 and beyond, and believe we have all the right ingredients in place to capitalise on new business opportunities and grow our client roster even further. We see ourselves as a one stop shop for brands seeking creative, integrated PR and Marketing Communications expertise, both online and offline.” 

 

As part of Harris PR’s 15th year celebrations, the team is set to launch the ‘Harris Helps’ initiative later this month, offering support to multiple charitable organisations and campaigns throughout 2024.  Via harrispr.ie/, people can nominate charities for a donation, as well as a spotlight across social channels. 

 

Harris PR works with clients large and small on both a retainer and project basis and is happy to receive enquiries to hello@harrispr.ie.  

 

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

Account Manager

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.