Holland & Barrett, Europe’s leading health and wellness retailer, launched a nationwide campaign to help customers in Ireland support both mental and physical energy throughout the day.
With an exciting range of products, in-store advice, and energising wellness experiences, H&B empowers people across Ireland to support their focus, movement, and rest. This holistic range is designed to meet every energy need, guiding customers from first light to lights out. From natural caffeine alternatives and adaptogen-rich smoothies to protein-packed snacks and cognitive supplements, the new energy range offers tailored solutions to meet the diverse energy needs of modern lifestyles.
We developed the H&B Sunrise Session, an energy themed media and influencer event designed to showcase the retailer’s expertise and product range while working with respected advocates in the health and wellness area.
Food and Wellness Strategist, Aisling Larkin delivered a nutrition talk to highlight that energy isn’t about quick fixes but about fuelling bodies and minds for lasting vitality.
Yoga Teacher Erica Bracken, known for her dedication to creating joy and resilience through mindful movement, guided guests through an energetic yoga flow helping them to tap into their own joy and energy for the day ahead.
The campaign was supported by H&B’s Energy Squad across the retailer’s growing netword of stores in Ireland, with in-store and online advisors trained to provide personalised energy solutions for every customer. With products designed to meet every energy need. The range includes Holland & Barrett Energy Superfood Blend 150g, featuring natural caffeine from pineapple, greens, ginseng, cordyceps, and EnXtra™ from Alpinia galangal. It also features BetterYou Boost Daily Vitamins B12 Oral Spray (25ml), PerfectTed Matcha Energy Drinks, and H&B’s TriActive Apple & Blueberry Protein Smoothie, which offers 24g of protein along with zinc, magnesium, and creatine to support physical performance during short bursts of high-intensity exercise.
Holland & Barrett believes in adding quality years to life by offering energy solutions that go beyond caffeine, supporting brain health, physical performance and rest. The energy range is available in all stores nationwide or online at www.hollandandbarrett.ie. Find out more from the team at hollandandbarrett@harrispr.ie.
