Holland & Barrett Energy Squad

Aisling Larkin

Holland & Barrett, Europe’s leading health and wellness retailer, launched a nationwide campaign to help customers in Ireland support both mental and physical energy throughout the day.

 

With an exciting range of products, in-store advice, and energising wellness experiences, H&B empowers people across Ireland to support their focus, movement, and rest. This holistic range is designed to meet every energy need, guiding customers from first light to lights out.  From natural caffeine alternatives and adaptogen-rich smoothies to protein-packed snacks and cognitive supplements, the new energy range offers tailored solutions to meet the diverse energy needs of modern lifestyles. 

 

We developed the H&B Sunrise Session, an energy themed media and influencer event designed to showcase the retailer’s expertise and product range while working with respected advocates in the health and wellness area.

 

Food and Wellness Strategist, Aisling Larkin delivered a nutrition talk to highlight that energy isn’t about quick fixes but about fuelling bodies and minds for lasting vitality.

 

Yoga Teacher Erica Bracken, known for her dedication to creating joy and resilience through mindful movement, guided guests through an energetic yoga flow helping them to tap into their own joy and energy for the day ahead.

 

The campaign was supported by H&B’s Energy Squad across the retailer’s growing netword of stores in Ireland, with in-store and online advisors trained to provide personalised energy solutions for every customer. With products designed to meet every energy need.  The range includes Holland & Barrett Energy Superfood Blend 150g, featuring natural caffeine from pineapple, greens, ginseng, cordyceps, and EnXtra™ from Alpinia galangal. It also features BetterYou Boost Daily Vitamins B12 Oral Spray (25ml), PerfectTed Matcha Energy Drinks, and H&B’s TriActive Apple & Blueberry Protein Smoothie, which offers 24g of protein along with zinc, magnesium, and creatine to support physical performance during short bursts of high-intensity exercise. 

 

Holland & Barrett believes in adding quality years to life by offering energy solutions that go beyond caffeine, supporting brain health, physical performance and rest. The energy range is available in all stores nationwide or online at www.hollandandbarrett.ie.  Find out more from the team at hollandandbarrett@harrispr.ie.

  • energy, Holland & Barrett, nutrition, supplements, wellness, yoga

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

Account Manager

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.