While #Fibremaxxing might be trending online, the reality at home tells a different story. Over 80% of Irish adults aren’t getting enough fibre, falling short of daily recommendations by around 10g every day.
Harris PR is working with our client Holland & Barrett to help close this fibre gap by promoting the launch of its new High Fibre food range, now available across all 70 stores nationwide and online. Designed to make fibre easy, tasty and part of everyday eating, the range offers simple additions for breakfast, lunch, dinner and snacking.
New research from Holland & Barrett Ireland shows that gut health is top of mind for many, with over a third of adults using probiotics. Yet fibre, one of the most effective, food-first ways to support gut health, is still being overlooked. Encouragingly, Irish shoppers are starting to make the shift, with Medjool date sales up almost 20% year on year as people look for natural ways to boost their intake.
Developed by Holland & Barrett’s team of chefs and nutrition experts, the new range includes seed toppers, crispbreads, snack bars and mixes that fit seamlessly into weekly food shops. It’s all about small, achievable changes that help households build fibre into every meal.
As Holland & Barrett continues its 150-year mission to support healthier choices, the High Fibre range makes it easier than ever to eat well and feel the benefits from the inside out.
