Irish haircare icon Andrew Fitzsimons flew home for the Dundrum Town Centre Beauty MRKT event

Beauty MRKT at Dundrum Town Centre scaled 1
Dundrum Town Centre hosted the brand-new first of its kind immersive beauty experience, Beauty MRKT, from Friday the 25th April to Sunday the 27th April. The event was designed to educate, inform and entertain beauty lovers with fresh ideas, looks and products, in partnership with Diet Coke. 
 

Brand ambassador and hairstylist to the stars, Andrew Fitzsimons flew home from his base in LA to Ireland and participated in two interview style chats with panel host and beauty enthusiast Triona McCarthy entitled Mane Attraction: In Conversation with Andrew Fitzsimons. Andrew boasts a celebrity clientele that includes Madonna, Kim Kardashian, Kourtney Kardashian, Jennifer Lopez, Megan Fox, and countless others. He is also the founder of the popular haircare brand Andrew Fitzsimons Hair.

 

As brand ambassador for the Beauty MRKT event, attendees heard Andrew delve into his rise through the industry and his career to date as well as imparting his top haircare tips. His talks were followed by meet and greets for event attendees and one lucky winner received a 1-1 hair consultation with Andrew as well as a bespoke bundle of his products tailored to her haircare needs.

 

Speaking about the event, Andrew Fitzsimons stated: “I haven’t been home in a hot minute so to come back to my roots and be the brand ambassador for the Beauty MRKT event with Dundrum Town Centre was so exciting! I connected with beauty fans imparting tips on how to improve their haircare routine, as well as talking about my own story in the industry and giving advice to anyone who might be starting out. I’ve been in the industry 25 years now and it’s great to see a beauty event of this scale being held in Ireland to celebrate how much the industry has grown over the last few years.”

 

The Beauty MRKT schedule included some exciting panel talks with some of the leading beauty and wellness experts in Ireland hosted by beauty journalist and fanatic Triona McCarthy, such as the Sculpted by Aimee ‘Sculpted Glow Masterclass’, Mane Attraction, In Conversation with Andrew Fitzsimons hosted by Triona McCarthy, Founders Forum Panel Discussion with Kim O’Sullivan, Jennifer Rock and Áine Kennedy, A Beautiful Breakdown Live with Suzy Dunne and James Patrice and guest Audrey Hamilton, Inclusive Wellbeing Panel Discussion with Jennie Haire from Gigi Supplements & Anita Murray from Edvard & Pink, and much more.

 

 Triona McCarthy, beauty journalist and Beauty MRKT panel host said: “I was absolutely buzzing to be a part of Dundrum Town Centre’s Beauty MRKT weekend! As panel host, I sat down with some of the biggest names in beauty to get the low-down on the latest trends and hottest tips from the best in the biz. There were live demos and masterclasses and you could really immerse yourself in the gorgeous market stall vibes of the Beauty MRKT filled with your favourite beauty brands. What more could you want?!”

 

Follow Dundrum Town Centre on social media for updates and further announcements: Instagram, Facebook, X, and TikTok. 

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

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Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

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During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

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Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.