Lidl Launches Immersive Wine In The Dark Experience

Vino Sensoria by Lidl Dublin NP

Lidl, Ireland’s leading discount retailer, is set to bring a sensory and immersive experience to wine enthusiasts and sip seekers of Dublin with the arrival of ‘Vino Sensoria’ this November. 

 

Aspiring wine connoisseurs will be treated to a full sensory experience, hosted by Lidl’s Master of Wine Richard Bampfield, as they put their taste buds to the ultimate test in this unique wine tasting experience – completely in the dark.  

 

The exclusive ‘Vino Sensoria’ pop up experience will take place in the heart of Dublin City for a limited time at 110 Grafton Street from Friday, November 8th until Sunday, November 10th with 100% of ticket sales going to Lidl’s charity partner. 

 

Guests will experience the shock and thrills of the Discombobulator where senses will be heightened as budding wine enthusiasts embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari that will tantalise the senses.  

 

Moving to the shadows of the Tasting Room, guests will be plunged into darkness and a world where taste buds are tingled and perceptions challenged. Guests will sip their way through a carefully curated collection of sparkling, red, white and rosé wine by Lidl Ireland, guided by Richard Bampfield MW, whilst submerged completely in darkness. 

 

The experience culminates in the Lumina room, where wines are revealed and visitors can select their favourite tipple to enjoy.  

 

Speaking about the event, Richard Bampfield said: 

 “The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine. By tasting in total darkness with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate. Guests will leave feeling inspired, challenged and their taste buds reawakened. And with a new-found appreciation of high quality wine selections that won’t break the bank”. 

 

Tickets for Vino Sensoria are €15 (excluding booking fee) and are available to purchase now at vinosensoria.com. 100% of ticket sales will be donated to Lidl Ireland’s charity partner.

 

For full event information please visit vinosensoria.com  

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