Niamh Mccarrick Appointed Deputy Managing Director And More

Harris PR SLT 3

Harris PR marks new year with major appointments


Team expands with promotions and new hires


Harris PR continues its upward growth trajectory and expansion with recent promotions reflecting the strength of leadership and emerging talent. Two members of our Senior Leadership Team (SLT) have been recently promoted; Niamh McCarrick to Deputy Managing Director and Natalie Burke Donohue to Senior Client Director. Established in January 2024, the SLT is responsible for managing the agency’s strategic direction, client relationships, new business development, and team development and training, while ensuring adherence to the highest agency standards and industry best practice.

 

The Harris PR team continued to expand over the last year with nine new strategic hires including a new Operations Manager, Grace Scully, four Account Managers and three Executives, bringing the total number employed today to 16. Other recent promotions include Chloe Lawlor to Senior PR & Social Executive and Ciara Farrell to Account Manager.

 

Founder & Managing Director, Sonia Harris Pope comments, “given the continued upward trajectory Harris PR has experienced in recent years, with 2025 turnover up 54% year on year and recent client wins such as St. Patrick’s Festival, FirstLight and German Doner Kebab (GDK) paving the way for continued growth in 2026, the time is right to make these strategic appointments that will support the continued growth of the business and team. Having the support of Niamh and Natalie on the SLT allows us to really focus on what’s important to our clients; creativity, integrity and impact. I’m so grateful and proud of all that the team has achieved, and it’s an honour to welcome new colleagues on board and continue to empower our team to reach their potentials, ahead of what promises to be a truly exciting year. From day one, we represented world-famous brands who recognised our impactful contribution and culture, and we have continued to build on that reputation, attracting dream clients, and building long-standing, meaningful relationships along the way.”

 

Deputy Managing Director, Niamh McCarrick comments, “joining Harris PR in 2020 represented a fresh start at a time of uncertainty. Fast forward five years, the agency has organically tripled in size, works with some of the world’s biggest and most exciting brands, and boasts a flexible and supportive culture to be truly proud of. I’m thrilled to be embarking on a new chapter with Harris PR with this promotion and remain dedicated to helping the business, our clients and our talented team realise their potential in 2026 and beyond.”

 

Our heritage is in Consumer PR but creativity is in the DNA of the work we do, delivering full traditional and digital PR services for world famous brands, local start-ups and not-for-profits.

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

Account Manager

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.