Over 78,000 people in Ireland are living with undiagnosed coeliac disease

Coeliac Awareness Month 2025 1 scaled 1

It is estimated that more than 78,000 children and adults in Ireland are living with undiagnosed coeliac disease – a lifelong autoimmune disease affecting approximately 1.7% of the nation’s population. Despite its prevalence in Ireland, coeliac disease is often overlooked and misunderstood with a quarter of those living with the disease previously misdiagnosed with Irritable Bowel Syndrome (IBS).   

 

Coeliac disease is a condition in which the body’s immune system reacts to gluten, a protein found in wheat, barley and rye causing damage to the lining of the intestine, preventing the body from absorbing important nutrients. As a result, people with coeliac disease have to avoid foods with gluten. 

 

Symptoms of coeliac disease include constant mouth ulcers, crippling fatigue, stomach pain, regular bouts of diarrhoea, anaemia and weight loss. While there is a no cure, coeliac disease can be treated by following a strict gluten-free diet. Left untreated, the disease can lead to severe complications such as malnutrition, osteoporosis, infertility, and an increased risk of certain types of cancer. 

 

To mark Coeliac Awareness Month which takes place throughout the month of May, the Coeliac Society of Ireland aims to shine a light on the disease by educating the public on the symptoms and asking people to ‘Think, Test, Treat’ – urging those who suspect they may have coeliac disease to take the first step to receiving a diagnosis by visiting a GP to arrange a blood-based genetic test.  

 

This May, the Coeliac Society of Ireland will be amplifying the conversation on coeliac disease to advance early diagnosis by inviting the nation to learn more about the various aspects of the autoimmune disease through weekly events and webinars – with more details and registration available here 

 

  • Week 1: What is Coeliac Disease? 
  • Week 2: Think, Test Treat – How to Spot Coeliac Disease  
  • Week 3: Cooking for Coeliacs 
  • Week 4: Understanding the Long-Term Effects of Coeliac Disease 
  •  

 Speaking about the awareness drive for Coeliac Awareness Month, Sarah Keogh, Nutritionist, and Dietitian says: 

 

 “With so many people across Ireland living with undiagnosed coeliac disease, it’s important that we amplify the conversation and help the public understand the symptoms and raise awareness that this is a serious autoimmune disease. Coeliac disease has a wide range of symptoms that affects different people in different ways which can lead to misdiagnosis and many people living with coeliac disease without realising. For example, studies show that 24% of individuals with lactose intolerance may also have coeliac disease. Additionally, up to 40% of those with repeated low iron levels may need to be tested for coeliac disease. We urge those who suspect they may have coeliac disease to ‘Think, Test, Treat’ and a simple blood test from your doctor might provide the answer.”  

 

 The Coeliac Society of Ireland’ Coeliac Awareness Month is proudly sponsored by Promise Gluten Free. Expressing their dedication to the cause, Theo Gibbons, Marketing Lead at Promise Gluten Free says: 

 

 “We’re once again delighted to join forces with the Coeliac Society of Ireland and sponsor Coeliac Awareness Month. As the leading provider of gluten-free baked goods in Ireland, Promise Gluten Free is honoured to work with the Coeliac Society of Ireland to raise awareness of coeliac disease and work towards a shared goal of empowering those living with the disease. Our extension range of high-quality gluten-free products reflects our commitment to offering individuals more choices, better accessibility and ultimately making gluten-free living not only manageable but also enjoyable for all.”  

 

The Coeliac Society of Ireland was established in 1970 as the national charity supporting people diagnosed with coeliac disease. The Society is determined to make sure that every person diagnosed has the support and help they need to make living with their condition as easy and as normal as is possible by providing them with information, advice and practical solutions as they navigate a gluten-free lifestyle. 

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Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

ACCOUNT MANAGER

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.