Petmania Marks 10 Years of Operation TransPAWmation with Expert Support for Pet Health

Petmania is celebrating a major milestone this year as its flagship pet health initiative, Operation TransPAWmation, marks 10 years of supporting healthier, happier pets across Ireland, and Harris PR is thrilled to be on board to support them. 

 

Running throughout February and March, the campaign is designed to help pet owners make small, achievable changes that can have a big impact on their pets’ long-term wellbeing. Since launching in 2017, Operation TransPAWmation has supported more than 12,000 pet owners nationwide. 

 

New research carried out by Petmania, and revealed at a media event organised by Harris PR in Dublin’s Drury Buildings, highlights why the programme matters more than ever. Six in ten pet owners worry about age-related health and mobility issues, while over 40% are concerned about their pets’ mental wellbeing, yet many feel unsure how best to support them day to day. Nutrition, allergies and preventative care also remain areas where pet owners are looking for clearer guidance. 

 

To help close these gaps, Petmania has partnered with leading experts in animal health and behaviour, including Clinical Animal Behaviourist Alice Chau and Veterinary Surgeon Elise O’Byrne White. Together, they’ll provide practical, evidence-based advice to help owners feel more confident in caring for their pets at every life stage. 

 

Operation TransPAWmation focuses on five key pillars of pet wellness: Nutrition, Dental Care, Preventative Healthcare, Exercise & Play, and Grooming. Throughout the campaign, Petmania’s in-store teams will offer personalised advice, weight and body condition checks, and tailored support across all areas. 

 

Pet owners can take part by signing up online or visiting their local Petmania store to access expert tips, ongoing guidance and in-store support, helping every pet live a healthier, happier life. 

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Denny Redmond

JUNIOR ACCOUNT MANAGER

Denny brings a rich and varied background across PR, HR, and theatre production, with PR agency experience and an in-house role with The Gate Theatre, as well as several roles in the HR sector. After taking time to travel and pursue further studies, he returned to the world of PR in 2025, joining the Harris PR team where he supports clients in the food, motoring, retail, festivals & events, and NFP sectors.

 

Denny’s creative waters run deep, and his communication skills, signature energy and collaborative approach make him an invaluable addition to the team.

Viktoriia Hurska

SENIOR ACCOUNT EXECUTIVE

Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.

 

As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.

Eve McSweeney

Account Manager

Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.

 

Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.

 

She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.

Emma Geraghty

ACCOUNT MANAGER

Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.

 

Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.

Niamh McCarrick

DEPUTY MANAGING DIRECTOR

With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.

 

During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.

Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.

Sonia Harris Pope

FOUNDER & MANAGING DIRECTOR

Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent.  Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams

 

While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery.  She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.

 

Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland.  An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.