Sinéad joined Harris PR in 2025 with over four years’ PR experience in both agency and in-house roles, and has highly developed skills in media relations, event planning, influencer marketing, and campaign execution.

In her previous role with Aldi, she worked on multiple seasonal campaigns as well as donning her wellies for a major brand activation at the National Ploughing Championship, with additional experience on numerous consumer campaigns and lifestyle brands. A media fanatic, Sinéad manages campaigns for clients in the retail, health & wellness, festivals, and NFP sectors, bringing an earned media lens to every brief.