In September 2025, following a multi-way tender process Harris PR was appointed as the public relations agency for St. Patrick’s Festival, Ireland’s largest national celebration and one of the most globally recognised cultural events.
Taking place from March 14th to 17th 2026, this year’s festival will mark a significant milestone for St. Patrick’s Festival in Dublin, bringing communities together across the capital and beyond through a rich mix of pageantry, performance, art, music, and culture throughout Dublin City.
Following a highly sought after tender process with multiple agencies pitching, Harris PR is leading on strategic communications, media relations, and content amplification for the landmark festival, working closely with the St. Patrick’s Festival team to celebrate cultural creativity and vibrant community spirit, while looking ahead to the festival’s exciting future.
Sonia Harris Pope, Founder & Managing Director of Harris PR, said:
“We are incredibly proud to partner with St. Patrick’s Festival on such an iconic moment in Ireland’s cultural calendar. The festival represents the very best of who we are; vibrant, creative, and connected, and we’re so excited to help bring that story to life for audiences at home and around the world as Ireland’s longest running festival.”
Richard Tierney, CEO of St. Patrick’s Festival, added:
“We are delighted to announce the appointment of Harris PR as the new public relations agency for St. Patrick’s Festival. Harris PR’s extensive experience and understanding of both the Irish and International media landscape make them an excellent partner. We’re looking forward to collaborating with their team to further enhance the profile of St. Patrick’s Festival and to share the spirit, energy, and stories of our national celebration with audiences at home and around the world.”
With an abundance of creativity, experience, and a love for storytelling at the heart of the agency, Harris PR is set to make its own mark on this beloved national celebration – adding a new chapter to the legacy of an already iconic festival.
Get in touch with the team by emailing stpatricksfestival@harrispr.ie.
