What’s Next For Brand Beckham?

Some stories grab everyone’s attention, though in this case, it’s Instagram Stories.  When Brooklyn Beckham posted his scathing statement last night, WhatsApp groups the world over exploded, and what follows today is online Op Eds and radio chats.  But what impact will the latest drama have on Brand Beckham?

Family brand aside, it’s incredibly sad, isn’t it?  It’s awful when any family has a fall out.  It happens all the time, no parent, child or sibling is perfect but when the rift is so public like this, it just makes it worse.  

But the Beckhams are no ordinary family!  From day one, or should I say date one, Brand Beckham was hard launched.  And Brooklyn was commodified in the womb.  Victoria and David sold their pregnancy photos, his newborn photos, tours of his nursery.  In the early days of Brand Beckham, there was a price tag on every life moment.

But as the brand evolved, so did their team of PRs, Branding experts and management.

Brooklyn is obviously the ultimate nepo baby.  He’s the first name we all think about when we hear those words.  He’s not the most talented individual, he’s not a world-famous footballer or popstar, but he is world-famous, so much so that when he posted his statement to his 16.4 million followers last night, it blew up instantly.  And I’m not just talking WhatsApp groups, I was on RTÉ Radio One with Oliver Callan discussing it this morning, and Sky News questioned David Beckham about it at Davos.

The general mood of the nation is that Brooklyn deserves little sympathy; he’s benefitted for years from Brand Beckham and has built many career attempts off the name and financial support.  Whether or not he chose this life, doesn’t seem to come into public opinion where he’s viewed as spoiled and coddled.  The fact that he had no choice over his identity or his public role, doesn’t seem to resonate with the public.

When it comes to his very public outcry, it doesn’t look like Brooklyn sought out professional advice, but I do think it has other fingerprints over it, especially when you compare it to his usual love bombing posts to Nicola Peltz. But if you’re going to go nuclear on your family, you generally seek out advice from those in your close circle, right?  

So, what’s next for Brand Beckham?  I can guarantee you the Beckhams are in crisis talks as I type this and if they do decide to issue a statement, we can expect that to say how regretful the situation is but that their doors and arms are always open to Brooklyn and Nicola.  But will it really impact them?  Sure, they’re a family brand, a household name, but they’ve survived worse.  And they thrive on publicity and the public eye.  They’ll continue to rally around their other children, showing their support and living their carefully curated public lives.

As for Brooklyn, will he really cut all ties to his family?  I hope not, for all their sakes.  All the fame, fortune and glory doesn’t compare with family, brand or no brand.  I hope that by next Christmas, he’ll be back in the fold, they’ll all be in their matching pyjamas and on our Instagram grids.