Harris PR Drives Growth With Ford Ireland PR Account Win

Harris PR, the Irish-based PR agency established by Sonia Harris Pope in 2009 has won the Ford PR account in Ireland following a competitive pitch process involving three other Irish agencies. The significant win sees Ford join Harris PR’s growing roster of International and domestic brands including Domino’s Pizza Group, Karcher, Dingle Distillery, Petmania, and Fáilte Ireland’s Púca Festival.

Harris PR is working closely with the Ford team to drive awareness and growth for the brand in Ireland, across multiple areas including the roll out of its suite of EVs, the iconic Ford Transit, and more.

Q1 2024 also saw Harris PR celebrate new business wins from neobank bunq, Holland & Barrett, LEO (Local Enterprise Office) Meath, Fever, and several festivals including Bealtaine and The Yoga Picnic.

Commenting on the announcement, Sonia Harris Pope, Managing Director, Harris PR, says: “We were elated to win the pitch for the Ford account after a rigorous and challenging process and I believe it was very much down to the creativity and enthusiasm of the entire team involved. As an EV driver myself, I am absolutely convinced it is the future of motoring and an essential step that needs to be taken if we are to make driving more environmentally friendly and sustainable and that is just one of the reasons I am excited to play a part in Ford’s future as it continues to roll out its fleet of electric vehicles.”

Dan Jones, Communications Director, Ford UK & Ireland said: “We are extremely proud of our Irish heritage and want to intensify our communications work across traditional, digital and social media platforms. I am thrilled to be working with Harris PR as our new communications agency partner in Ireland and we’re excited to spark a renewed conversation about Ford’s electrifying business transformation.”

These significant client wins follow the expansion of the Harris PR Senior Leadership Team in Q4 2023 with two key promotions, and a strategic new hire which has seen the agency expand its services in response to a buoyant market and growing demand. The Senior Leadership Team comprises Sonia Harris Pope MPRII, Founder & Managing Director, supported by Niamh McCarrick MPRII, Senior Strategy Director, and Natalie Burke Donohue MPRII, Client Director.

Harris PR is one of only 35 member agencies of the PRCA, the Irish PR regulatory body, and is celebrating 15 years in business in 2024. As one of Ireland’s leading consumer and lifestyle PR agencies, Harris PR is a one stop shop for brands seeking creative, integrated PR and Marketing Communications expertise, both online and offline. The agency boasts a client list comprising brands across the food & beverage, health & wellness, tourism & hospitality, motoring, technology, parenting & baby, home & interiors, retail, and charity sectors. The work is varied across traditional PR, as well as digital PR, digital marketing, social media, offering full services including content creation, photography, videography and graphic design, doing really creative, meaningful work across multiple industries.

Harris PR works with large blue chips and PLCs as well as independent businesses on both a retainer and project basis and is happy to receive enquiries to hello@harrispr.ie.