Unleashing Wellness: Operation TransPAWmation 2025
Petmania, Ireland’s leading pet care specialist, has officially launched the ninth annual Operation TransPAWmation campaign, designed to empower pet owners nationwide to provide the best possible care for their beloved pets. This year’s initiative runs throughout February and March and promises to be the most comprehensive yet, offering pet owners free access to personalized pet care advice, helping them identify small changes that can have a big impact on their pet’s health and wellbeing.
The campaign was unveiled on February 6th at the Dot Theatre with an engaging panel discussion hosted by Dublin City FM’s Stephen Daly. Panelists included veterinary expert Bobby Ortiz, Petmania’s Operations Manager, Antoinette Long, Petmania’s Grooming Specialist Tara Murphy, and Damien Hanley, from Agria Pet Insurance, delivering actionable insights to an enthusiastic audience of pet owners and media attendees.
Recent research shared by Agria Pet Insurance has highlighted key concerns among pet owners in Ireland. While 78% of dog owners and 76% of cat owners turn to their vet as their first source of guidance, financial barriers remain significant. 10% of pet owners admit to avoiding vet visits due to cost, and 60% of dogs and 76% of cats are currently uninsured. Petmania’s Operation TransPAWmation aims to bridge these gaps by providing accessible, expert-led advice and resources tailored to every pet’s needs.
This year’s campaign focuses on 5 key areas of everyday pet wellness: Optimum Nutrition, Treating with Function, Everyday Health Care, Grooming and Exercise & Play. Petmania’s pet care experts are available at stores nationwide to assist pet owners with each of these issues, as well as providing weight and Body Condition Score checks for dogs and cats, and walk-in microchipping events throughout February and March.
“As pet owners, we all want to give our pets the best possible life. Operation TransPAWmation is an incredible initiative that equips pet owners with practical tools and expert advice to enhance their pets’ overall health and happiness. From refining their diet to better understanding grooming or exercise needs, this campaign empowers pet owners to make meaningful changes that benefit their furry companions,” says Emily Miller, Sales and Marketing Manager at Petmania.
Petmania is proud to announce a new partnership with Agria Pet Insurance for 2025. As one of Europe’s leading pet insurers with over 130 years of expertise, Agria brings tailored insurance solutions to Irish pet owners. Together, Petmania and Agria aim to provide comprehensive, affordable solutions for pet health and wellness, help pet owners prevent and ease the burden of unexpected medical costs.
Pet owners can subscribe to the Operation TransPAWmation programme via www.petmania.ie/ot for personalised guidance and access to exclusive discounts and prizes. Alternatively, they can visit their local Petmania store to kickstart their pet’s health journey with guidance from qualified advisors.
For more information, images, or interview opportunities, please contact petmania@harrispr.ie
About Operation TransPAWmation:
Petmania’s Operation TransPAWmation began in 2017 to address the rise of overweight pets in Ireland and has since evolved into a whole-health campaign for dogs and cats. Over the past nine years, it has helped almost 10,000 pet owners improve their pets’ well-being. For in-person support, pet owners can visit any Petmania store and speak with a member of the team to start their #PetmaniaOT journey.