What’s Next For Brand Beckham?
Some stories grab everyone’s attention, though in this case, it’s Instagram Stories. When Brooklyn Beckham posted his scathing statement last night, WhatsApp groups the world over exploded, and what follows today is online Op Eds and radio chats. But what impact will the latest drama have on Brand Beckham? Family brand aside, it’s incredibly sad, […]
Harris Pr Enters A New Era
We’re so excited to reveal our brand and new website today. We’ve worked our way through three old logos since the agency’s inception in 2009, but the latest iteration is a full brand overhaul, that includes our new mascot and fully represents our story so far. Introducing Harris the elephant calf; a gentle, emerging giant, […]
Niamh Mccarrick Appointed Deputy Managing Director And More
Harris PR marks new year with major appointments Team expands with promotions and new hires Harris PR continues its upward growth trajectory and expansion with recent promotions reflecting the strength of leadership and emerging talent. Two members of our Senior Leadership Team (SLT) have been recently promoted; Niamh McCarrick to Deputy Managing Director and Natalie […]
THE X FILES
Why it’s time to finally move X to the X Files It’s not a huge effort. I logged on this morning for the first time since the 2024 Olympics, I had to reset my password, as I couldn’t recall it. Even in 2024, I hardly used it, posting seven times. Following Elon Musk’s purchase in […]
St. Patrick’s Festival Partners with Harris PR
In September 2025, following a multi-way tender process Harris PR was appointed as the public relations agency for St. Patrick’s Festival, Ireland’s largest national celebration and one of the most globally recognised cultural events. Taking place from March 14th to 17th 2026, this year’s festival will mark a significant milestone for St. Patrick’s Festival in […]
Fáilte Ireland’s Púca Festival
The world-famous Púca Festival, developed by Fáilte Ireland, in partnership with Meath County Council returned to its roots for Halloween 2025, celebrating the birthplace of Halloween. Taking place across the vibrant festival hubs of Trim and Athboy, Co. Meath from Thursday, 30th October to Sunday, 2nd November, festivalgoers enjoyed four unforgettable nights filled with music, […]
Amazon Prime Day Rolls Into Ireland, Celebrating Shopper Personalities
Amazon.ie’s first ever Prime Day event took place in July 2025, a 4-day shopping event offering Prime members double the time to shop tens of thousands of epic deals across top brands in all categories. To help Amazon.ie celebrate this milestone, Harris PR engaged Dr. Clodagh Campbell, The Wellness Psychologist, to uncover the different […]
Harris PR Celebrates 15 Year Milestone With Public Relations Bursary
Today, 2nd September 2024, Harris PR welcomes the recipient of the PR Bursary, Carolina Lucca to commence her nine-month paid internship at the award-winning agency. Established with the Public Relations Institute of Ireland (PRII) and Open Doors Ireland (ODI), the bursary covers the fees for the PRII Diploma in PR and operates with the guidance and expertise […]
Dundrum Town Centre Supercar Weekend Returns
August 30th and 31st 2025 saw car lovers, shoppers and families switch into top gear and accelerate to Dundrum Town Centre as Supercar Weekend returned for its fourth year in partnership with Carzone, Ireland’s trusted motoring marketplace. The high-octane free event transformed Dundrum’s red car park into a red-carpet showroom of 100 world-class supercars, rare […]
INGO Marks Annual World GO Day
Each year in September, World Gynaecological Oncology Day (World GO Day) takes place. Across the world, patients, advocates, and medical professionals unite to raise awareness of all five types of gynaecological cancers (vulval, vaginal, cervical, uterine, and ovarian), promote early detection, and support affected women globally through open conversations. In 2025, Harris PR were […]
Viktoriia Hurska
SENIOR ACCOUNT EXECUTIVE
Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.
As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.
Eve McSweeney
ACCOUNT MANAGER
Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.
Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.
She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.
Emma Geraghty
ACCOUNT MANAGER
Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.
Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.
Niamh McCarrick
DEPUTY MANAGING DIRECTOR
With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.
During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.
Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.
Sonia Harris Pope
FOUNDER & MANAGING DIRECTOR
Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent. Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams
While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery. She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.
Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland. An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.