Celebrating Creativity and Ageing: Bealtaine Festival 2026 Launches Nationwide Programme
Ireland’s national celebration of the arts and ageing is back, and 2026 promises to be one of the most ambitious Bealtaine Festivals yet. Running throughout May, the festival brings together artists, communities and audiences across the country with a month-long programme of inclusive performances, exhibitions, workshops, pop-ups and tours. This year’s festival embraces the Lust […]
Solar-Powered Snacks: Tayto and Activ8 Launch Landmark Renewable Energy Partnership
Activ8 Solar Energies and Tayto Snacks partnered on a landmark rooftop solar project at Tayto’s production facility in Ashbourne, Co. Meath, representing Tayto’s largest renewable energy investment to date. The €1.17 million installation now supplies approximately 10% of the factory’s annual electricity demand and is expected to generate around 667 MWh of clean energy each […]
Bringing Dublin to Life: Supporting St. Patrick’s Festival 2026 from Start to Spectacle
Dublin came alive this March as more than 3,000 performers, artists, musicians and volunteers took to the streets for the National St. Patrick’s Festival Parade, the vibrant centrepiece of Ireland’s most iconic cultural celebration. Running from 14–17 March, the festival welcomed visitors from across Ireland and around the world, culminating in a spectacular parade through […]
St. Patrick’s Festival 2026 Returns to Its Roots with Four Days of Celebration
St. Patrick’s Festival returns to Dublin from 14-17 March 2026, inviting people at home and abroad to come together for four days and nights of culture, creativity and community. This year’s theme, Roots, explores where we come from, what connects us and how Ireland’s shared story continues to grow. From ancient traditions to contemporary voices, the Festival celebrates […]
HARRIS PR’S VIEWS ON THE NEW DEFINITON OF PUBLIC RELATIONS
The Public Relations and Communications Association (PRCA), the UK-based organisation that operates in 48 countries around the world, has published a new definition of public relations following a consultation with its membership and industry leaders. The consultation, undertaken in January 2026, was prompted by a recognition that many existing definitions no longer reflect the realities of modern practice. […]
Petmania Marks 10 Years of Operation TransPAWmation with Expert Support for Pet Health
Petmania is celebrating a major milestone this year as its flagship pet health initiative, Operation TransPAWmation, marks 10 years of supporting healthier, happier pets across Ireland, and Harris PR is thrilled to be on board to support them. Running throughout February and March, the campaign is designed to help pet owners make small, achievable changes that can have a […]
Ireland Gets a Fibre Boost with Holland & Barrett’s New High Fibre Range
While #Fibremaxxing might be trending online, the reality at home tells a different story. Over 80% of Irish adults aren’t getting enough fibre, falling short of daily recommendations by around 10g every day. Harris PR is working with our client Holland & Barrett to help close this fibre gap by promoting the launch of its new High Fibre food range, now available across all 70 stores […]
Ford and Ohme Lead the Charge Across Ireland
Ford is making the switch to electric easier than ever with a new partnership with Ohme, its official home EV charging partner in Ireland. As part of the Ford Power Promise, qualifying customers can now receive a complimentary Ohme home charger, including standard installation when purchasing a Ford electric vehicle. The initiative is designed to remove the […]
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Viktoriia Hurska
SENIOR ACCOUNT EXECUTIVE
Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.
As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.
Eve McSweeney
ACCOUNT MANAGER
Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.
Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.
She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.
Emma Geraghty
ACCOUNT MANAGER
Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.
Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.
Niamh McCarrick
DEPUTY MANAGING DIRECTOR
With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.
During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.
Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.
Sonia Harris Pope
FOUNDER & MANAGING DIRECTOR
Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent. Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams
While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery. She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.
Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland. An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.