Solar-Powered Snacks: Tayto and Activ8 Launch Landmark Renewable Energy Partnership
Activ8 Solar Energies and Tayto Snacks partnered on a landmark rooftop solar project at Tayto’s production facility in Ashbourne, Co. Meath, representing Tayto’s largest renewable energy investment to date. The €1.17 million installation now supplies approximately 10% of the factory’s annual electricity demand and is expected to generate around 667 MWh of clean energy each […]
FiXX Coffee Celebrating 20 Years
FiXX Coffee celebrated 20 years in business with a six-month PR and social media campaign led by Harris PR, designed to position the brand as a pioneer in Ireland’s growing coffee culture. The campaign focused on founder Anne Abberton’s entrepreneurial journey, using the milestone anniversary to tell a wider story around Irish coffee culture, sustainability […]
Ireland Too Tired to Be Healthy: Why We Wait Until It’s Too Late
A new study by Holland & Barrett shows Ireland is stuck in a cycle of reacting to health issues rather than preventing them. 70% only listen to their body when something feels wrong 57% take action only after issues arise 80% visit the doctor only when absolutely necessary The biggest barriers are fatigue, lack of […]
Vogue Williams Joins Beauty MRKT 2026 at Dundrum Town
Beauty MRKT returns to Dundrum Town from 24th–26th April 2026, with Vogue Williams announced as this year’s Brand Ambassador. The three-day event celebrates all things beauty, featuring trends, products, expert talks, and live demonstrations for beauty enthusiasts. Event Highlights Beauty MRKT runs: 24th–26th April Location: Dundrum Town Centre Tickets: From €10 via Dundrum.ie (on sale […]
Celebrating Ireland’s Pet-Friendly Champions: The Return of the Ruby Heart Awards 2026
Ireland’s love for pets and the communities that support them, is once again taking centre stage with the return of the Ruby Heart Awards, led by Petmania. Following a hugely successful debut year, the 2026 awards are back with even greater ambition, shining a spotlight on the organisations, workplaces and venues across the country that […]
Celebrating Creativity and Ageing: Bealtaine Festival 2026 Launches Nationwide Programme
Ireland’s national celebration of the arts and ageing is back, and 2026 promises to be one of the most ambitious Bealtaine Festivals yet. Running throughout May, the festival brings together artists, communities and audiences across the country with a month-long programme of inclusive performances, exhibitions, workshops, pop-ups and tours. This year’s festival embraces the Lust […]
Bringing Dublin to Life: Supporting St. Patrick’s Festival 2026 from Start to Spectacle
Dublin came alive this March as more than 3,000 performers, artists, musicians and volunteers took to the streets for the National St. Patrick’s Festival Parade, the vibrant centrepiece of Ireland’s most iconic cultural celebration. Running from 14–17 March, the festival welcomed visitors from across Ireland and around the world, culminating in a spectacular parade through […]
From Crisps to Clean Energy: Tayto’s Solar Shift in Ashbourne
When Tayto set out to take a major step towards more sustainable manufacturing, the result was a landmark rooftop solar installation at its Ashbourne facility, delivered in partnership with Activ8 Solar Energies. Backed by an investment of over €1.17 million, the project now sees 1,734 solar panels generating clean, renewable energy onsite, supplying approximately 10% […]
St. Patrick’s Festival 2026 Returns to Its Roots with Four Days of Celebration
St. Patrick’s Festival returns to Dublin from 14-17 March 2026, inviting people at home and abroad to come together for four days and nights of culture, creativity and community. This year’s theme, Roots, explores where we come from, what connects us and how Ireland’s shared story continues to grow. From ancient traditions to contemporary voices, the Festival celebrates […]
HARRIS PR’S VIEWS ON THE NEW DEFINITON OF PUBLIC RELATIONS
The Public Relations and Communications Association (PRCA), the UK-based organisation that operates in 48 countries around the world, has published a new definition of public relations following a consultation with its membership and industry leaders. The consultation, undertaken in January 2026, was prompted by a recognition that many existing definitions no longer reflect the realities of modern practice. […]
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Viktoriia Hurska
SENIOR ACCOUNT EXECUTIVE
Vika joined Harris PR following her selection as the recipient of the 2025/26 Harris PR Diversity, Equality and Inclusion Bursary, developed in partnership with the Public Relations Institute of Ireland (PRII) and the Open Doors Initiative. Originally from Ukraine and displaced by war, Vika came to Ireland in 2022 and brings over eight years of experience in communications including a wealth of strategic insight, creativity, and international perspective.
As part of the Bursary, Viktoriia is completing the PRII Diploma in Public Relations, combining academic study with hands-on agency experience at Harris PR, where she supports clients in the retail, health & wellness, festivals and NFP sectors.
Eve McSweeney
ACCOUNT MANAGER
Eve is a skilled communications specialist who joined Harris PR in 2026 bringing extensive experience in strategic PR across the business, technology, and consumer sectors.
Eve previously spent over four years at tech-focused communications agency Beachhut PR, where she delivered strategic positioning, executive profiling, and global media relations for high-growth companies and multinational brands, often translating jargon heavy language into clear messaging. Her experience spans fintech, automotive, e-commerce, Web3, med-tech, supply chain, and enviro-tech industries.
She plays a key role in shaping and delivering integrated communications strategies, working closely with clients to build strong narratives, deliver insight-led storytelling, and drive meaningful media engagement.
Emma Geraghty
ACCOUNT MANAGER
Emma started her career in Internal Communications before undertaking a Masters in Public Relations and Strategic Communications. She moved on to become a Public Relations Manager in a fast-paced retail environment for over two years before joining Harris PR in 2025.
Experienced in delivering and executing PR campaigns across corporate, consumer and sustainability communications, whilst nurturing brand reputation, Emma manages clients in the health & wellness, retail, festivals and NFP sectors. A true media relations pro, her passion lies in storytelling and identifying news angles that will generate positive coverage while landing key messages.
Niamh McCarrick
DEPUTY MANAGING DIRECTOR
With over 20 years’ experience, both agency and in-house, Niamh is a versatile and passionate PR expert who joined the Harris PR team in 2020.
During the course of her career she has worked with a broad range of corporate entities and consumer brands from industries spanning retail, telecoms, and FMCG, and has been the recipient of a number of PRCA awards in recognition of her work. She later served on the judging panel for the annual industry awards for several years.
Niamh specialises in strategy, planning, media relations and influencer management at Harris PR, and is the account lead for a number of brands in the retail, food & beverage, health & wellness and travel & tourism sectors.
Sonia Harris Pope
FOUNDER & MANAGING DIRECTOR
Sonia established Harris PR in 2009, following a decade in agency PR and three years as a journalist with the Sunday Independent. Her vision is to provide a truly people centric service, delivering standout creative work that moves the dial, while acting as an extension of client teams
While taking an active role in client work, alongside running the business, Sonia is responsible for strategic counsel, creative oversight and KPI delivery. She has advised multinationals, start-ups, NFPs, and more over the course of her career and is deeply committed to advancing the PR industry by investing in talent and building an agency culture rooted in fairness and inclusivity.
Sonia is committed to advancing DEI in the PR Industry, and recently commissioned research and prepared the first benchmark report and toolkit for employers on the state of DEI in PR Ireland. An active member of the PRII, and co-founder of the DEI PR Bursary now in its third year, Sonia has recently joined the board of the PRCA, and is committed to driving more inclusive hiring and workplace practices throughout the industry.